Nightengale
Member
Do you think they'll change the subtitle of Kiwami in the West to build on the broader appeal 0 seems to be achieving?
I can see it being confusing or off-putting to have a random Japanese word that doesn't convey it's a remake of the first game.
Well, that depends on how much broader it actually is.
Yakuza has historically been so niche that even if 0 doubles-or-triples the sales of the average Yakuza sales in the west, it'd still be volume that probably isn't significant enough to push it with ATL marketing to grab an even broader audience than what Yakuza 0 has done.
If the core of Yakuza's marketing is still influencer/games media-heavy where now there'll be more and more previews/reviews/influencer attention given to a franchise that anecdotally there'll be empty booths at E3, then there's really no harm or need to change the Kiwami branding because the games media who'll promote and push it more will naturally give attention to the audience that it's a remake/sequel to Yakuza 0 and those who liked 0 need to buy Kiwami.
There's really only the need to rebrand Kiwami if Yakuza 0 is successful to the extent where SEGA thinks the franchise is worth another kind of push the same way the very first Yakuza got, where it had big-name English voice actors and a big marketing push to sell itself as a SEGA flagship.
Which is another challenge on its own, since Yakuza Kiwami is still in the same lineage of a cross-gen PS3/PS4 game and may not be a game immediately appealing to a broader market despite it being another good entry point to the series, whereas the more 'modern' Yakuza 6 is a poor starting point due to franchise lineage and it being the final chapter of the protagonist, despite it finally being closer in fidelity and presentation to your standard AAA game on the PS4.