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Many thanks to Christopher Dring, GamesIndustry.biz and Install-Base

Data does not include all markets and is missing Germany.


November

YTD

Christopher Dring

PS5 is almost outselling the competition combined in UK (May 31, 2023)

GamesIndustry.biz: UK Monthly Charts

PS5 has had a 51% market over the last six months

Nintendo Switch has fallen to 25%.

Xbox has seen its market share drop to 23%



There was a slight drop in console hardware sales in the UK, according to GfK figures.

Sales dropped 10% month-on-month to 176,022 devices sold (panel data).

There was a slight dip of 4% in sales of PS5

Xbox Series S and X suffered a sales drop of 33%

Microsoft’s platforms still narrowly manages to stay ahead of Nintendo Switch, which is once again in third spot. However, Nintendo Switch sales did rise 15% over the month before.

Christopher Dring (Speaking to IGN)

"However, even in the UK, which is a market where Xbox is a lot more competitive it's been a tough year, with Xbox Series S and X sales down 23% year-to-date."

Germany: First Half of 2023

 

[graywolf323]

PS5 sold more in November than Xbox has YTD?

 

[Blood Borne]

If not for Microsoft’s infinite war chest, they would’ve suffered the same fate as SEGA.

 

[Skifi28]

PS5 sold more in November than Xbox has YTD?

Xbox did win black friday, but unfortunately the other 29 days of November didn't go so well.

 

[The Last One]

PS5 sold more in November than Xbox has YTD?

PS5 sold more November in UK than Xbox entire year in the whole europe.

 

[DenchDeckard]

This is atrocious for xbox. If these numbers are correct it's beyond terrible.

 

[NickFire]

Good thing they didn't try to spend Sony out of business. If that worked there wouldn't be any consoles left to sell games on.

 

[Mr.Phoenix]

One month PS5 vs One year XSS?

Naaa... we should probably start tracking and adding gamepass subs to that number.

 

[Go_Ly_Dow]

Quick Phil, forget making great games and quickly rush out a next gen console to increase engagement!

 

[Pelta88]

0.88M in 12 months?

 

[TheBomb]

Microsoft acquired amazing ips, but time to spend money in actually making them for the next generation.

 

[ChiefDada]

 

[Topher]

 

[DeepEnigma]

About that "winning black Friday."

 

[nowhat]

0.88M in 12 months.

Meanwhile, PS5:

 

[GHG]

Quick Phil, forget making great games and quickly rush out next gen console to increase engagement!

If you don't like what's being said, change the conversation.

 

[Quantum253]

Dang, Maybe TimDog should be asking what Xbox did to Europe and not Gaf

 

[SlimySnake]

I think this is inline with the data that Microsoft exec was showing to the European press. I believe he said it was 80-20% split.

 

[Heisenberg007]

0.88M in 12 months.

This means Xbox sold roughly 1M in non-American parts of the world.

With overall HW decline in the US, 2023 may very well see sub 5 million hardware units for XBS.

 

[TheGodfather07]

Microsoft are just prolonging the inevitable at this point. Xbox is finished and these numbers prove it. The fact that they're also losing further ground in the UK and US compared to last gen is another indicator. They are continually declining. People are kidding themselves if they think Microsoft will stick around when they are only selling 5m a year and their competitors are doing 20m+. They can't grow their subs if people ain't buying their hardware. What they can do is Ditch the hardware and put their software and subs everywhere they can. That's the way forward for Microsoft.

 

[yazenov]

0.88M in 12 months.

11 months. December numbers are pending.

 

[Dick Jones]

Dang, Maybe TimDog should be asking what Xbox did to Europe and not Gaf

After TimDoggyDog draws a picture of the Dream Team of Spencer and Greenberg, he will need to go to the local Tesco and other supermarkets selling consoles and harass the customers to buy the Series X/S instead of the PS5 in their hand. That should stem the bleeding for MS on European sales.

 

[DenchDeckard]

Microsoft are just prolonging the inevitable at this point. Xbox is finished and these numbers prove it. The fact that they're also losing further ground in the UK and US compared to last gen is another indicator. They are continually declining. People are kidding themselves if they think Microsoft will stick around when they are only selling 5m a year and their competitors are doing 20m+.

Yup, I think if they don't see a considerable turn around in the short term future. 2 to 3 years. They will just go third party.

 

[Snowdonhoffen]

Will COD on Gamepass Day 1 make a difference?
At this point, I'm not so sure.

 

[Nonehxc]

LOL a 5:1 split during their 3rd year?

What am I talking about split. That's not a split, that's carnage with a rusted bent saw.

I mean, GamePass and the Series X aren't so bad, especially when you get both on the cheap new like I did. Subbed till 2026 GPU for 40 $ each year since January '21 and getting a close to launch Series X for 400$ directly from Microsoft, I'm at the same time Phil Spencer best bro and worst enemy, because I'm engaged like fuck and also took advantage of some nice legal ways to make them subsidizing me especially brutal for them

Never would have thought they would be beaten into a pulp like this, especially after opening the botomless war chest to give us cheap everything, but oh well.

 

[GHG]

Dang, Maybe TimDog should be asking what Xbox did to Europe and not Gaf

It's clearly our fault Europe is the way it is.

But we shall not rest, for America is next.

 

[Quantum253]

After TimDoggyDog draws a picture of the Dream Team of Spencer and Greenberg, he will need to go to the local Tesco and other supermarkets selling consoles and harass the customers to buy the Series X/S instead of the PS5 in their hand. That should stem the bleeding for MS on European sales.

With every petrol fill-up, you get an Xbox.

 

[killatopak]

I seriously wonder how. It shouldn’t be this bad even in the worst case scenario.

Is there a reason for this? Genuine question.

 

[tommib]

Congratulations, Jimbo. You leave a strange legacy of amazing sales and a push for GAAS that we’re all waking up to.

Anyway, this is on you.

 

[nowhat]

11 months. December numbers are pending.

Of course, but do you really think it will make a difference?

Finland, where I live in, is a small market naturally. But we are quite tech-oriented as well. The best-selling $THING on Black Friday was PS5, and this is not according to "analysts" but actually polling retailers, both on- and offline. Like among all the sold products, not just game consoles, it was #1. OK, there may have been a deal on toilet paper that did very well or somesuch, but when it comes to larger purchases. And will it be different in December? It's possible... but also very, very unlikely.

 

[Woopah]

Some of the ratios here are pretty interesting.

UK to continental Europe is basically 1:1 for Xbox, but more like 1:4 for PS and Switch.

Looking at November specifically, Switch either underperformed in continental Europe or overperformed in the UK.

 

[VitoNotVito]

But but but we can all play games from the cloud on Samsung TV app!

 

[yazenov]

Of course, but do you really think it will make a difference?

Finland, where I live in, is a small market naturally. But we are quite tech-oriented as well. The best-selling $THING on Black Friday was PS5, and this is not according to "analysts" but actually polling retailers, both on- and offline. Like among all the sold products, not just game consoles, it was #1. OK, there may have been a deal on toilet paper that did very well or somesuch, but when it comes to consumer electronics. And will it be different in December? It's possible... but also very, very unlikely.

I do not think it will make a difference but the last 2 months of the year are supposed to be the biggest months in sales

Xbox is dead in Europe and Asia.

 

[VitoNotVito]

Some of the ratios here are pretty interesting.

UK to continental Europe is basically 1:1 for Xbox, but more like 1:4 for PS and Switch.

Looking at November specifically, Switch either underperformed in continental Europe or overperformed in the UK.

Yeah, I thought historically UK was always a second biggest market for Xbox (after Amurica).

 

[Astray]

Quick Phil, forget making great games and quickly rush out next gen console to increase engagement!

Extremely smart idea to abandon your current install base ahead of time. Won't backfire at all.

 

[Quantum253]

Yeah, I thought historically UK was always a second biggest market for Xbox (after Amurica).

I've always heard it was the asia/Japanese market that struggled since the 360 days. Europe had great support and amazing developers. Not sure what happened. Streaming/live services/gass

 

[//DEVIL//]

They don't have a presence in Europe. Where PlayStation is everywhere in ads and everything. Of course it will sell like shit.

Doesn't help when you have 18 months of Xbox life and you don't release games but one game that became a laughing stock and a meme redfall. Kinda reminded me of wall guy from perfect dark Xbox 360.

Then there is the brute in halo.... Yeah I am surprised they even sold something

 

[yazenov]

I seriously wonder how. It shouldn’t be this bad even in the worst case scenario.

Is there a reason for this? Genuine question.

I think it's the combination of Game Pass, lack of localization efforts, and the focus on digital games that makes the Xbox have a very limited presence at retail.

 

[nowhat]

They don't have a presence in Europe. Where PlayStation is everywhere in ads and everything. Of course it will sell like shit.

This is true, and also very strange. I don't personally enjoy ads that much, but it's undeniable that they matter. If you're going to increase your market share, it takes some effort. Or when it comes to marketing, you got to spend money to make money. It's like they gave up the race before even competing (it has been the same pretty much since Series launch).

 

[Poppyseed]

Good grief those numbers are terrible. I love PUBG on my Series X but that’s all I use it for. If given a choice of two out of three between XBOX, PC, and PS5, I’ll take my PC and PS5. Good grief (again).

 

[Flabagast]

So the biggest Xbox YoY decreases are exactly during Starfield release month and the one just after (-52% in October!), yet people find it stupid to ask questions about its impact on Xbox sales.

Ok I guess, let's be blind.

 

[Woopah]

Yeah, I thought historically UK was always a second biggest market for Xbox (after Amurica).

UK was always Xbox's strongest country in Europe, but not to this extent I don't think.

 

[TheGodfather07]

Yup, I think if they don't see a considerable turn around in the short term future. 2 to 3 years. They will just go third party.

Thats what Microsoft is trying to do with all the acquisitions but it hasnt been working because there's still no big software from those acquisitions. Microsoft need an exclusive call of duty and elder scrolls game now. Not in 5+ years time. That's why I think they'll have a difficult time turning it around. They won't have the software to do it. With these kind of numbers, it just doesn't make sense for Microsoft to have their own hardware. It actually hinders them more than anything. Microsoft should put their software and services everywhere they can.

 

[Ronin_7]

Will COD on Gamepass Day 1 make a difference?
At this point, I'm not so sure.

CoD is irrelevant in mainland Europe & Asia.

Fortnite, EA FC & Apex dominate EU on Console.

Maybe in the UK.

 

[MrA]

About that "winning black Friday."

Box ends i. X therefore every box is an xbox and switches and ps5 come in boxes therefore they are xboxes so every console sold counts and xboxes count twice so xbox won everything

 

[jm89]

CoD is irrelevant in mainland Europe & Asia.

Fortnite, EA FC & Apex dominate EU on Console.

Maybe in the UK.

I wouldn't say COD is irellevant in europe, especially not the UK.

But EA FC rules europe, and sony are marketing playstation to that crowd masterfully.

 

[Mr.Phoenix]

11 months. December numbers are pending.

Phew... December will save Xbox.

Yup, I think if they don't see a considerable turn around in the short term future. 2 to 3 years. They will just go third party.

At this point, arguing as to why they shouldn't do that may come off as crazy. If the likes of Take 2 can make a fortune from being third party, so can MS. And we can argue that they are poised to be the biggest third-party publisher ever.

As crazy as it may sound, Xbox is holding back Microsoft...

Will COD on Gamepass Day 1 make a difference?
At this point, I'm not so sure.

Nope. It would decimate whatever sales the game would have made on PC though. So a better question is how long would the COD gamepass bump hold? Ah well, I guess MS doesn't have anything to worry about, they would probably still get over 7M sales for the game on PS alone.

I wouldn't say COD is irellevant in europe, especially not the UK.

But EA FC rules europe, and sony are marketing playstation to that crowd masterfully.

MS acquiring EA next...

 

[DeepEnigma]

Box ends i. X therefore every box is an xbox and switches and ps5 come in boxes therefore they are xboxes so every console sold counts and xboxes count twice so xbox won everything

 

[yazenov]

Xbox is dead in Europe as sales drop 27% on last year while PS5 rises by 376%

November sales figures from Europe make grim reading for Microsoft, as the Xbox is easily outsold by the PS5 and Nintendo Switch.

metro.co.uk

Some media outlets are finally taking about how bad the Xbox situation is outside of the US bubble.

 

[Bojanglez]

Will COD on Gamepass Day 1 make a difference?
At this point, I'm not so sure.

Why would you pay £10 a month to access it when you can buy it and 'own' it forever for £70