I don't know if I can adequately explain the lore here. So a looksmaxxing live streamer who takes gear and meth and smashes his facial bones with a hammer to get more chiseled was embarrassed by an ASU frat leader who looks like a Baki the Grappler character IRL.
The clip that started it off:
Now an even more geared out, barely sentient guy has been flown in, roaming the area
Figured you should know that this is culture now!