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Zynga: Mark Pincus returns as CEO, replaces Don Mattrick

Zynga says:

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Not Spaceghost

Spaceghost
It looks like Mattrick did nothing but good for them:

"The team's hard work for our mobile players has resulted in bookings growing from 27% mobile bookings when Don joined to 60% by the end of last year. Further, to deliver unique and differentiated value to our mobile players, Don and the team acquired NaturalMotion. NaturalMotion has surprised and delighted the world with Clumsy Ninja and CSR Racing resulting in more than 160 million installs to date.

I guess Mattrick was the transition CEO? It seems like they just needed some one to turn the company around and then put in some one closer to the brand as the head who didn't need a big old salary?
 

Kuni

Member
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I very much don't agree with much, if any, of his decisions in the industry but all the best for the guy. Hope he lands somewhere where he can do good work.
 

Mario

Sidhe / PikPok
Man you guys are quick to blame Mattrick. The guy didn't exactly inherit a gold star business model, I thought we all knew that? Social gaming is probably the most volatile and fickle parts of this industry. I am not gonna completely exonerate him of blame for Zyngas current status, but it sure as hell isn't entirely his fault.

He certainly signed up for a challenging situation, for sure.

However, I think he made a critical business error early on when he pretty much cancelled the major effort Zynga was making to move into the gambling space. Zynga was actually well positioned to do really well there, having all the right resources, tech and infrastructure. Mattrick chose to halt pursuit of that "way out", and double down on what they were obviously failing at instead.
 

E92 M3

Member
Everyone can laugh and all but he still made a ton of money and lives a happy life. As long as he is not messing with my video games, I don't give a crap about what he does.
 
because LOLhedidathingonce remember when Don Mattrick didathingonce?????????

A lot of people blame him for "ruining the Xbox brand" or whatever that means. The culture at Microsoft has changed so much over the last few years it's completely irrelevant.

oh you better believe its relevant. he fucked Xbone over for the gen and they'll be playing catchup for the next 6 years, that's on HIM. you can handwave all you like, numbers don't lie. sorry!
 

Skux

Member
Out with the old, in with the older.

If these jobs weren't so ridiculously high paying I'd feel sorry for him.
 
Zynga is probably in a death spiral now. If a company can't hold on to talent and are losing money then what resources can they exactly bring to bear to get back to stability? No one gives a shit about Farmville anymore so they don't even have particularly valuable IP.

Zynga bailout! Do it congress, waste more imaginary money please.
 
He wanted all the Zynga games to run on the newest versions of IOS and android.

When confronted that not everyone has updated their devices he said "Well, they can always play the old Zynga games"


Not really, but you never know. I think he's off to ESPN next! Dominate!
 
D

Deleted member 13876

Unconfirmed Member
I think we put way too much stock in how much a CEO affects a company, both in a positive and negative sense.
 

2MF

Member
I think we put way too much stock in how much a CEO affects a company, both in a positive and negative sense.

I think it depends on the company. I imagine some companies are just sailing with the wind, and the CEO doesn't affect things much. But a CEO is sometimes required to make hard decisions on direction, which can have a huge impact on the company.
 

NervousXtian

Thought Emoji Movie was good. Take that as you will.
Pretty sure Zygna was on heading straight to insolvency when he took over.. he put them on a better path.

The hate he's getting for this is strange.
 
One of Mattrick's last moves was to shut down a game called Ayakashi which was reportedly their most profitable mobile title. Yeah, I don't get it either. I had already quit playing it more than a year ago but I was still surprised when I heard about that.
 
D

Deleted member 13876

Unconfirmed Member
I think it depends on the company. I imagine some companies are just sailing with the wind, and the CEO doesn't affect things much. But a CEO is sometimes required to make hard decisions on direction, which can have a huge impact on the company.

A lot of it seems to be the Halo Effect though, where we'll ascribe positive or negative things to something based on one trait we really like or dislike.

Daniel Kahneman has done some research on this effect in regards to CEOs.

The Nobel economist points out that “in a predictable world, the stronger CEO would be found to lead the more successful firm 100% of the time.” In a world in which random external factors determine success, the more successful firms would be led by stronger CEOs only 50% of the time. In other words, the effect of top talent might be said to be random. In reality, stronger CEOs lead stronger companies only 60% of the time.

He goes more in-depth in his book Thinking Fast and Slow, but I really don't think we should forget all the other factors that lead to a company's success that are very much beyond a CEOs control. The way a market is currently headed and how the economy in general is trending. To give an extreme example think about a Dotcom Bubble era company growing explosively based on pure hype, that got decimated in the bubble's aftermath.
 

Teeth

Member
One of Mattrick's last moves was to shut down a game called Ayakashi which was reportedly their most profitable mobile title. Yeah, I don't get it either. I had already quit playing it more than a year ago but I was still surprised when I heard about that.

Do you think there's a possibility that the reports are wrong?
 
Just in time to return to Microsoft as they prepare to unveil the always online Xbox Duex.

Surely people are ready by now... right?
 
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