Because most big developers have done such a fantastic job of broadening the appeal of gaming over the past decade?
Jog on what that bullshit.
The broadening has and will continue to come from indies. This business model makes perfect sense for big developers/publishers. It allows them to appeal to a larger audience who might otherwise not buy their games and it benefits gamers to a pool of potentially dozens of games for a low price.
It's entirely possible EA might pull a bait and switch and when that happens, the service will rightly collapse as people abandon ship, but the idea that those who support it in its current form or those who like it are corporate ball washers is moronic and worthy of ridicule.
Why would people abandon ship? Sony just showed that they had a 200% rise in membership when they jumped from PS3 to PS4, which also happened to coincide with them adding an online multiplayer paywall.
This is how it will go down.
2014 - EA Access launches with a few games in the vault and a discount on other EA digital purchases.
2015 - They add one month of timed exclusivity for all DLC for subscribers, they say the DLC is going to be released a month earlier for them rather than delaying DLC for non-subscribers. Exclusive access to all EA beta programmes is added.
2016 - EA add elongated online game support for subscribers, instead of servers closing two years after release, subscribers can continue to play online for four years.
2017 - online support for games is cut from two years to a year.
2018 - Madden requires EA Access to play online. You also need XBLG/PS+.
2019 - All EA games require it to play online.
Where in that incremental addition of "services", which is what they will call it, would people unsubscribe. They didn't do it for PS+ so why would that change? It's wishful thinking to believe that a similar blue print doesn't exist at EA's headquarters and that people won't lap it up like they did for PS+. Don't forget that EA has a monopoly on NFL and a virtual monopoly on football games given that PES is a pile of wank. Their games aren't optional for a lot of people and EA know it.
If you are naive enough to believe that the service currently on offer is the only thing that will ever be on offer then that's up to you. I remain extremely sceptical.
Also the failure to broaden the appeal of gaming is why current gen consoles will be the worst selling since the 4th generation. Rather than better monetising fewer users publishers should have concentrated on broadening the base. My gf is absolutely anti-games, especially shootbang ones, but she sat there in the evenings and watched me play TLOU, and even had a go at some of the easier parts. I showed her a clip of Splatoon and she immediately wanted to play it because "it looks fun".
The likes of EA, Activision, Ubisoft and others have failed to broaden the base and now they will all want us to pay them separate subscription fees. Pardon me if I don't welcome this development with open arms.
Also, don't think I'm defending Sony here or something stupid like that, it is very clear that they have rejected this to protect PS+. In doing so they have, IMO, accidentally protected the consumer's long term interest.