I said what I said because increasingly you're seeing Image comics being used more as rough drafts for movie / TV show / animation scripts, with deals (that take time on the back end to work out) being announced within the first one to twelve issues in some cases; ex: Rat Queens before the first arc even finished, Wytches before issue one was even out?
It really feels like many creators realize the money is in getting your idea sold, so they write that "good" first trade or two, devoting their focus to it, then letting it taper off if it doesn't get picked up. This isn't universal, but it's a problem I've personally seen and had with Image as a brand. And in a way it is understandable. If it doesn't get picked up, begin focusing your attention on something else that might. But it's made my personal Image reading experience very rocky.