So why doesn't Sony advertise their resolution advantage?
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StealthGoblin
Banned
In their latest UK ads they already explicitly say aloud that the PS4 is the worlds most powerful console.
That is enough IMO. Back to the games.
That is enough IMO. Back to the games.
ResidentDante
Member
If Sony did they'd be feeding even more arrogance to certain sections of the gaming fraternity.
Fixed
I think it'd be much more effective than their "Couple of dudes just having a wonderful day together " ad campaign.
There's literally nothing in their latest cheeseball ad that can't be done on Xbox1. They showcase 2 cheesy male actors acting out 3 multiplatform games. That commercial could just as easily had an Xbox logo at the end of it.
Why not differentiate yourself, and let everyone know that you have the better hardware ?
There's literally nothing in their latest cheeseball ad that can't be done on Xbox1. They showcase 2 cheesy male actors acting out 3 multiplatform games. That commercial could just as easily had an Xbox logo at the end of it.
Why not differentiate yourself, and let everyone know that you have the better hardware ?
NemesisPrime
Banned
Nobody in the real world cares OP.... except us forum nerds.
cookie-monster
Member
No publisher is going to mark one sku superior to another and then try to charge the same price
This should the thread closing remark. Also, every game on ps4 is not going to be 1080p. If previous generations show you, they sacrifice resolution to improve other graphical and gameplay aspects.
J
JoJo UK
Unconfirmed Member
What I found happens is the average consumer will look at 'FULL HD' and 'HD' (signifying 720p/1080i) and pick whatever is cheaper, as both are are 'high definition'.remember when these were on TVs (are they still?)
Ah yes, 'marketing/PR speak', whatever label you put on it, is usually smells of shit and comes back to bite you in the arse! And of course here at gaf we would support that type of thing! ;P
This. Hell just look at the Ass Creed parity bullshit.
Well, I'd say even in this forum and in the media, people don't give a shit. Not for resolution, certainly not for framerate.
Mostly, because they don't know what they are talking about, obviously.
intheinbetween
Member
this
EASTC0AST_GH05T
Member
do you teach them the truth or just let them be?
whatevermort
Member
Exactly this, all the fucking time. (And, frankly, thank god for that.)
Chû Totoro
Member
Because it may not last
Because PC will always wins this race
Because talking about hardware or using graphics as the major quality criteria to judge a game won't be good for the industry in the long term
Because generation of gamers who have discovered gaming with Sony and Microsoft are starting to look a lot more at what's actually been delivered vs bullshots or cinematic trailers
Because a lot of gamers don't fall for this no more and they just want good games first
Because PC will always wins this race
Because talking about hardware or using graphics as the major quality criteria to judge a game won't be good for the industry in the long term
Because generation of gamers who have discovered gaming with Sony and Microsoft are starting to look a lot more at what's actually been delivered vs bullshots or cinematic trailers
Because a lot of gamers don't fall for this no more and they just want good games first
Miles Quaritch
Member
I still remember when my work friend was showing a blu ray on his brand new 1080p TV.
Looked good (then again, it's hard to make Speed Racer look bad), only problem was the TV was set to 720p and he didn't even realise or particularly care as it looked good enough (his words).
The idea that the layman knows or cares much about resolutions is fanciful.
Sony's new ad where they say the PS4 is the most powerful console is more than enough.
Looked good (then again, it's hard to make Speed Racer look bad), only problem was the TV was set to 720p and he didn't even realise or particularly care as it looked good enough (his words).
The idea that the layman knows or cares much about resolutions is fanciful.
Sony's new ad where they say the PS4 is the most powerful console is more than enough.
Yep. No need to add more flames to the fire.
This++;
Yeah, I know they did it in the Destiny TV ad in Denmark, so I imagine in all EU they did it.
Shining Sunshine
Banned
All games are Sony games. Can't dictate resolution for third party.
Melchiah
Member
That's hardly the truth, as many people don't always buy the same brand, but what offers them the best experience on multiplatform titles. Anecdotally, several of my friends, who don't visit gaming forums, have moved from the 360 to the PS4 just because of that.
meanspartan
Member
Wrong. Once its used in advertising, people care.
Hence why "color contrast ratio" is a thing.
The power gap will still be there.
When PS4 has had a lower than 1080p resolution in BF4 and Watch_Dogs with 900p, the Bone version has been even lower with 720p *.
*Assassin's Creed: Parity excluded
because the people that would care or pretend to care know the difference.
this world is full of "it's good enough" people. It's why Beats/Bose sell despite being awful. They look cool and it's good enough for most people. It's why people use shitty pack in headphones or $10 ones. Your advertising needs to be more than "we're better/more powerful than the competition"
You have to find a way to convince people to buy your product without saying "we do this and the competition doesn't/can't" otherwise you end up with commercials like Samsung phones or Microsoft tablets.
this world is full of "it's good enough" people. It's why Beats/Bose sell despite being awful. They look cool and it's good enough for most people. It's why people use shitty pack in headphones or $10 ones. Your advertising needs to be more than "we're better/more powerful than the competition"
You have to find a way to convince people to buy your product without saying "we do this and the competition doesn't/can't" otherwise you end up with commercials like Samsung phones or Microsoft tablets.
Bingo. Really simple answer.
I also think you guys might be being somewhat naïve if you think Sony(or Microsoft) wouldn't do this if they could.
I haven't been following these matters too closely, but is there anything to suggest that the PS4 is actually more powerful than the Xbox One? I mean, there's little to be found in support of this notion with the possible exception of multiple developer accounts, a close analysis of the technical specifications and dozens of multiplats which demonstrate clear technical disparities... and as I've never really considered myself an empiricist, I don't find any of these data points terribly convincing.
I just think maybe it's a bit premature to declare that Sony has a resolution advantage when the aforementioned evidence is so thin.
I just think maybe it's a bit premature to declare that Sony has a resolution advantage when the aforementioned evidence is so thin.
Because everyone who is aware of such stuff already knows the gap performance / specs wise . Also didn't think they were cheeseball . It's about having fun with friends and totally cool ads in my book . And I'm a casual console gamer .
And retina. Apple made millions of people give a shit about pixel density that previously wouldn't have given a single fuck.
Also, the people that REALLY care already know. They are the ones who influence friends and family buying decisions.
Also this would also be a silly point to pound home when say in 2 3 years ppl may go sub 1080p for superior effects/framerate . In all honesty no one cares as long as the game feels better on ps4 . That can be done with resolution / framerate / as / any other graphical additions .
intheinbetween
Member
and that would lead to false advertisement
No doubt, I guess I was talking more long term. What companies say today may not be remembered say next gen, you'd be surprised at how words can come back to haunt you! It's one of the reasons people laugh at the whole Ubi thing with AC:U, the fact that Ubi and the likes touted better graphics for the new gen and inspired confidence in such a notion that when they backtracked and talked about how pixels don't matter it's like they created their own little bogeyman. You should be careful in what you tout I guess. Highlighting which games look better may seem like a good idea, but letting them speak for themselves seems to work so far.
GribbleGrunger
Dreams in Digital
Because 'The worlds most powerful console' says much more than '1080p'.
Lol, I pretty much just gave up a couple of years ago. A friend just recently told me he was going to buy a 4k set and looked forward to watching everything in 4 times the resolution.
Dastardly Jerks
Banned
Because the only people that care about that sort of thing are the sort of people who will already know.
And that's the thing - perception. It doesn't matter that people don't truly understand the concept behind resolution that much. All they know is 'bigger numbers are better'. And that has been pushed hard by TV manufacturers to drive that into people's minds, quite successfully.
So in Sony's case, it would definitely be to their advantage if they could put something on the box that said 'Full 1080p only on Playstation'. People dont need to be savvy to what that means exactly, but they *do* know that 1080p is what they want and it would certainly provide a useful advertising advantage.
But again, publishers make these decisions, not Sony or Microsoft.
Melchiah
Member
Yeah, that's also how people have been fooled to buy lower end GPUs for their PCs, because they just looked at the amount of memory; "OMG! This cheap card has 512MB memory!!!". =P
EDIT: 512MB was a lot, when I still followed PC gaming during the beginning of the last gen.
I think people would care for the same reason they want full HD TVs. 720p TVs are less common because the market wants full 1080. I think the same would be true when it comes to choosing between a multi platform port of the same game.. or seeing where multiple games are full native 1080 on one system vs a lower native resolution on another. All else being equal people will pick the one with the better resolution and performance.
A little tag line on the packaging and advertising wouldn't hurt.
"1080p only on Playstion. If you only count current-gen consoles. The... eh, the Wii U is not current gen, obviously. Oh, and ignore the PC. And leave out the games that have 'parity'. Those don't count either. Only on Playstation."
Makes for a pretty good slogan, if you ask me.
Makes for a pretty good slogan, if you ask me.
Disclaimer: not that I have anything against PS in particular, but resolution is clearly not a selling point for consoles right now.
The situation isn't analogous though, at least in terms of the way it comes across in adverts.
The reason the 720 v 1080 thing worked for HD TVs in adverts is that manufacturers were able to put that information across all their product SKUs in order to justify the cost increase on the Full HD models. Consumers could simply look at both models, see the 1080 ones and the 720 ones, and quantify that the former were better, even if they didn't totally know why. It was an advertising tactic used to upsell you. To basically bash you over the head with the fact you were buying the inferior version, and you should probably get the 1080 version. And it worked a treat.
But Sony can't do that with games because they can't control what Microsoft puts on its advertising. If Microsoft doesn't advertise their games run at 900 or whatever (and why would they) the information for Sony's 1080 is context-less.
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