So why doesn't Sony advertise their resolution advantage?

Put a sticker on a platform exclusive and it doesn't really mean much. There is no choice in the matter. Put a sticker on a multiplatform game and it makes your console look better because it can do something the other cant. That's the important part. "Our console can do what Microsoft's cant". That is a prime marketing technique.

Microsoft isn't going to put a sticker on a 900p game that has anything to do with resolution. You don't draw attention to your shortcomings. Microsoft have been guilty of this in the past trying to downplay the disadvantage of 900p in interviews and whatnot but that's not good advertising necessarily. And you certainly cant fit that on a sticker. "900p - you wont tell the difference!" The best thing you can do in that situation is not draw attention to the topic of resolution. By giving it attention, you inflate the importance of it and if its not your strong point, then its in your best interest to not do this. That's pretty basic advertising sense.

"Sony does what Microcan't"?
 
Because a sticker on a box would be cheap advertising about how powerful your console is. Somebody is browsing a game store and sees these stickers on boxes about how the PS4 has better resolution and people will think better of the PS4 as a result.

People are wrong to say that people don't care about this stuff. In practice, they may not ever see that 900p is blurrier than 1080p unless seen side-by-side, but they *do* know they want the best they can get. They know that 1080 is a bigger number than 900. People make purchasing decisions all the time based on people telling them 'this or that is better because of blah blah things I don't understand but it sounds good anyways'. All the time.

So yes, people would care. It would make a difference. And Sony would absolutely do it. But they cant, cuz its not in their power.
this, and can someone post the tweet response with the xbox rep guy saying something like you do know the game will be displayed in 1080p right? lol.
 
I read your post and thought you got it, but then asked what sort of sticker could they put on there that Microsoft couldn't. And that is answered in the OP("1080p only on Playstation 4").

But yes, you're right. No publisher is going to allow this. Sony do not have the power to just stick personal advertisements on boxes without consent.

Should be 'end of thread', but people continue to not read the OP.


No, they wouldn't. If a game is 1080p on both consoles, there would just be no sticker. We're talking about when the PS4 version has 1080p and the XB1 version doesn't. Then you'd slap the sticker on there.
but there are still 1080p stickers on X1 game cases even though the games don't natively run at that resolution. They tout that in regards to the upscaler.
 
I also wonder how effective it is considering how companies always exaggerate (and sometimes pretty much lie) in advertisement. Like if Sony tells you that the PS4 is better would you really believe it when it comes directly from sony itself? Of course would they say that about their console

Statements like "Only possible on PS3" were always useless to me.

Haha, fair enough
 
but there are still 1080p stickers on X1 game cases even though the games don't natively run at that resolution. They tout that in regards to the upscaler.

Exactly. Both consoles output at 1080p, although in some cases the Xbone is upscaling to get there.

I doubt many people would know the difference between 1080p output and native 1080p output.
 
They'll give a shit if you point it out to them in big shiny letters. Do you have any concept of marketing?

You honestly think the average consumer gives a fuck that the PS4 outputs in 1080p?

No one cares, they'll buy whatever they think is fun, NONE of that shit matters.

It's embarrassing how much that matters to people on gaf.
 
Looks are subjective and resolution is only a small part of that anyway, people won't understand, only nerds really care.
 
It would only lead to a silly advertising war that would only end up confusing people ("full HD" vs "real HD" vs "true 1080p" vs "1080p plus" vs whatever). It's an advantage that gets too technical for an ad campaign. Never a good idea from a marketing perspective. It just ends up reading as white noise to most people. And the people who care about those technical details already know from other sources, so there's no advantage to informing everyone else. It's a lose-lose proposition.

Tech specs don't sell technology.
 
"But my new tv is a 4K? Why would i want to play at that old 1080p? I already threw my old tv away."

The real reason is that most people don't give a shit.
 
Maybe not advertise 1080p since not every game is going to be 1080p.

But why not advertise the fact that it's X% more powerful than the Bone ? People would eat that shit up.

Don't tell me that everyone who cares already knows. That's some bullshit. People don't know that they care until you tell them. Tons of people recite BS they see in advertising which they don't fully understand i.e. " I got a new Full HD TV, it's got a 10,000,000:1 contrast ratio. " " My new camera has 22 megapixels." " My iPad has the Retina display. " etc.
 
The real reason is that most people don't give a shit.

That's true but it's still a bit odd. Usually marketing people love that stuff. It wouldn't really cost anything to throw a "Best looking console version" or something with more oomph at the end of an add or a trailer.
Wether I think it'll be effective or not doesn't matter, it wouldn't really hurt them.
 
Because it's not really true? most big releases are now same parity(Destiny,d3). Plus I have both consoles and really look both the same to me.
 
You honestly think the average consumer gives a fuck that the PS4 outputs in 1080p?

No one cares, they'll buy whatever they think is fun, NONE of that shit matters.

It's embarrassing how much that matters to people on gaf.

I do think people care that it outputs at 1080p, but I think it's harder to market the distinction between native 1080p and 1080p output. Especially when MS and Sony already advertise every game as 1080p (native or not)

For example, many people wanted for iPhone 6+ over the 6 because the higher resolution screen. Few care that it does not render natively at 1080p (even with the normal apple upscaling)
 
This would seem like a waste of time and money for Sony as this would only be of consequence to people that own both systems and are trying to decide which platform to buy a multi-plat game for. And the extra horsepower that Sony has is a known variable at this point.

I would guess that most people in this position are making the purchase decision based on multi-player(friends lists) or not, as if it is single-player then buy it on PS4 if there is a graphics edge.
 
Because resolution advantage and resistance to forced parity doesn't need marketing. It's a matter of consumer rights and it will eventually reach the people. Did Rosa Parks need marketing when she fought for the rights of the people? No, just like the PS4 won't need marketing for fighting opressing resolution parity.

Yes, I do recall Malcolm X having speeches about fighting the resolution oppression. The million pixel march was a quintessential moment in civil righs history.
 
but there are still 1080p stickers on X1 game cases even though the games don't natively run at that resolution. They tout that in regards to the upscaler.

There was a 1080p bullet point of Battlefield 4 on the PS4 box and that game only renders at 900p...

All parties do this...
 
To me, graphics is more like a wow factor and also because honestly that's pretty shitty marketing and that's the last thing I want to see Sony do, since I own a PS4. Seeing how it's still early in its lifecycle, I want their focus to be on improving the experience and giving us not only better firmware but great gaming experiences that I could only get on the system itself. Graphics wouldn't be a seller to me because I know it takes much more to sell a game for me than graphics alone.
 
1080p or FULL HD has been a buzz word for a decade now. If they said "FULL HD only on PS4" people would understand.

So if Sony were to do this. What happens when a game doesn't have the sticker because it isn't 1080p? Why would someone buy the game that doesn't have the sticker?
 
Yes, I do recall Malcolm X having speeches about fighting the resolution oppression. The million pixel march was a quintessential moment in civil righs history.

How the hell did something so outrageous basically go unnoticed for pages, lol lol lol. Rosa fucking Parks in a conversation about video game resolution. Man.
 
Mainly because all the games look the same when you sit 10 feet away playing on a giant TV, and 99% of the gaming community doesn't care, only the 1% that come to this forum to complain.
 
Believing in software programming like DX 12 that can instantly make hardware better in power & graphics, is like believing anything on Fox News, believing "The Motley Fool" or believing that Sega Genesis/Sega MegaDrive has "Blast Processing."

so things like mantle are just shit?
 
Because thier advantage depends on how the developers program. If the devs are lazy *caughubisoftcaugh* there wont be 1080p at all. For 1st party games they could advertise it though.
 
Because resolution advantage and resistance to forced parity doesn't need marketing. It's a matter of consumer rights and it will eventually reach the people. Did Rosa Parks need marketing when she fought for the rights of the people? No, just like the PS4 won't need marketing for fighting opressing resolution parity.

lmao...please tell me this is satire. oppressing resolution parity..my god.
 
You honestly think the average consumer gives a fuck that the PS4 outputs in 1080p?

No one cares, they'll buy whatever they think is fun, NONE of that shit matters.

It's embarrassing how much that matters to people on gaf.

They maybe don't know the exact technical details but they do know that one console is stronger then the other and that is all what matters.
 
Because it's difficult to sell people on an advantage like this without going into technical detail. All you can really say in a 30-second commerical is "clearer picture", except you also have to say "for select games", and there's no real guarantee that every single game will be in 1080p, and no guarantee that every game on XB1 ISN'T in 1080p. It's a murky gray area, one that definitely shows a difference if you're looking for it on a technical level, but it's not something that's easily advertised in a 30-second commercial.
 
There was a 1080p bullet point of Battlefield 4 on the PS4 box and that game only renders at 900p...

All parties do this...
I know but we was taking about the X1 the console that has notably been inferior to the PS4 regarding resolution and performance on multplats. The game isn't rendering at 900p on PS4 because of hardware limitations.
 
Tech specs don't sell technology.
Sure they do, according to half the people in this thread specs sell consoles which is why:

N64 outsold PS1

Xbox/Gamecube both outsold PS2

PS3 outsold the Wii

And it's clearly the ONLY reason why the PS4 is selling better then the Xb1. Not the pricepoint, the brand, the image the XB1 had, none of that matters at all.


And you would be quite wrong.

Proof, gimmie.

Believing in software programming like DX 12 that can instantly make hardware better in power & graphics, is like believing anything on Fox News, believing "The Motley Fool" or believing that Sega Genesis/Sega MegaDrive has "Blast Processing."
Unless Sony had it, in which case I'm sure you'd be all over it. And most normal people don't think it'll make the XB1 output in 4k. DX12 is about "putting the pedal to the metal", it's those refinements that make Halo 4 look almost current gen in some circumstances.
 
Unless Sony had it, in which case I'm sure you'd be all over it. And most normal people don't think it'll make the XB1 output in 4k. DX12 is about "putting the pedal to the metal", it's those refinements that make Halo 4 look almost current gen in some circumstances.

No, I won't. It's more than just me that doesn't believe that something like DX 12 will instantly make graphics better on a certain console, just helps out more in development.
 
No, I won't. It's more than just me that doesn't believe that something like DX 12 will instantly make graphics better on a certain console, just helps out more in development.

DX12 helps out in much more than just development... To put it simply, it's an entirely new collection of API's that will help developers get as much performance out of the current hardware as possible by deceasing driver overhead. It's not going to make the hardware more powerful, but it's going to help devs squeeze every last drop out of it that they can and increase its potential. It benefits the gamers as well as the devs.

How can you possibly see this as a bad thing? Unless, however, console wars...
 
DX12 helps out in much more than just development... To put it simply, it's an entirely new collection of API's that will help developers get as much performance out of the current hardware as possible by deceasing driver overhead. It's not going to make the hardware more powerful, but it's going to help devs squeeze every last drop out of it that they can and increase its potential. It benefits the gamers as well as the devs.

How can you possibly see this as a bad thing? Unless, however, console wars...

Oh, please don't start derailing the thread talking nonsense again; I never said anything bad about DX 12. Remember how the Sunset Overdrive Bundle thread had gotten locked not too long ago.
 
Oh, please don't start derailing the thread talking nonsense again; I never said anything bad about DX 12. Remember how the Sunset Overdrive Bundle thread had gotten locked not too long ago.

Believing in software programming like DX 12 that can instantly make hardware better in power & graphics, is like believing anything on Fox News, believing "The Motley Fool" or believing that Sega Genesis/Sega MegaDrive has "Blast Processing."

As usual, you help participate in thread derailing first. And then you conveniently try to accuse others of it to take attention off of yourself.

This is a pattern I am noticing. Don't get mad that I'm pointing it out. Own up to it.
 
As usual, you help participate in thread detailing first. And then you conveniently try to accuse others of it to take attention off of yourself.

This is a pattern I am noticing. Don't get mad that I'm pointing it out. Own up to it.

I was simply replying to regenhuber88 (the one who started derailing the thread in the first place) in which he was talking about DX 12, & other posters were "derailing the thread" about it long before me.

What will be different?

Secret sauce? Okey, thank you for that information! I didnt know that, I was waiting for a person who could clarify this!
Thank you kind sir!

And did you not just say this to me not too long ago?

How can you possibly see this as a bad thing? Unless, however, console wars...

Stop singling me out & trying to make me look like the bad guy. I hate that shit.
 
For people saying put a sticker on PS4, XB1 can do that too. Some XB1 games run at the same resolution, even if not all of them do. It starts to get into the sketchy misleading stuff like AT&T did with 4G on the iPhone 4S a while ago. Was it 4G? Technically it was, kind of, not really. Did AT&T advertise it as 4G? You bet your ass they did.
 
Just saw this, sorry if it's been posted already, but kind of like what the OP is suggesting

yc2gh22.jpg
 
So, I am watching Sky Sports 1, just before United vs Chelsea and it had the Sunset Overdrive bundle (£349.99) and immediately afterwards it had the PS4 bundle (FIFA/Minecraft - £349.99) and specifically referred to it as "the most powerful console ever created" and, apart from the timing, it's definitely a big statement to outright say that and be able to have to numbers to back it up. I think pointing out the power of the console is better than getting involved in technical aspects.
 
Exactly. That shit resonates with the average consumer. If the PlayStation box has it and the Xbox box doesn't, I don't see how you don't make a mental note.

Notice the lack of defining whether the 1080 is interlaced or progressive?

It simply states "True HD 1080" because while TVs can display a 1080p picture, HD TV is broadcast in 1080i.
 
I'm shocked at the people who believe the general public doesn't know what full HD is. My dad is the farthest thing from a gamer or a tech guy. Yet every tv he gets he makes sure it full hd. In fact he's getting a 4k tv soon, please wake up people.
 
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