I think they will. You congratulate Microsoft for running a great price cut promotion. But if they don't outsell Sony significantly this Holiday, and barely cut into the sales advantage Sony has right now (some say approx. 1 million) then you have to wonder at what cost was a November and maybe December win? $50 off the Xbox One Console has to cut into Microsoft's bottom line. I know, I know, they have this infinite war chest. But it is still a business, and if Microsoft is willing to lose money on console sales this holiday for some NPD wins, then more power to them. But one question will remain, how long will the Postseason, or "when it counts" continue for the Xbox One? Can they sustain the momentum? Can they raise the price back up after this 2 month promotion? It will be fun to watch as January rolls around.