Owen points out that Sarkeesian apparently once worked for a guy named Bart Baggett, a huckster and self-proclaimed handwriting expert who also dabbles in Neurolinguistic Programing, or NLP, a questionable form of hypnosis based around the idea that you can
hypnotize people, possibly against their will, in the course of normal conversation by embedding secret commands into the words you choose.
NLP , while largely discredited in scientific circles, has long been popular with pickup artists, who would of course love to be able to hypnotize women into doing their bidding. It was central to the ridiculous speed seduction techniques that a guy named Ross Jeffries began teaching in the 1990s.
Jeffries most mockable claim: that if a wannabe Casanova works the phrase below me into conversation with a Hot Babe, she will subconsciously hear the phrase as a command to blow me and will suddenly feel a desire to do just that.
While this particular bit of speed seduction lore has fallen by the wayside due to its sheer and obvious silliness,
theres a lot of NLP still embedded, as it were, in PUA techniques even today.
So what does this have to do with Anita Sarkeesian? Well,
according to Owen, the devilish Ms. Sarkeesian is embedding secret hypnotic commands into her fundraising videos in an attempt to control our brains and empty our wallets.
Owen drags out a pdf he found by Baggett called The Secrets to Creating Chemistry, which Owen seems to think Sarkeesian is using as her super seekrit mind control manual.
One of Baggetts techniques, Owen tells us ominously, is something called
Adverb/Adjective Presupposition, which is basically a trick to supposedly get your listeners to agree with your premises by
using adverbs before verbs and adjectives before nouns. Devious indeed!
Owen quotes one of Baggetts examples, evidently intended to show how you can successfully use Adverb/Adjective Presupposition to con a Hot Babe into bed with you:
Have you asked yourself if the unlimited potential of our relationship is what is making you so happy?
Another one I found in Baggetts manual:
Have you naturally discovered how attractive you are becoming?
If even one single woman ever had sex with a guy who said either of these things to her first I will eat my cats. This is why people laugh at NLP.
Owen plays back a sentence from Sarkeesians Kickstarter video, which he thinks provide clear evidence that shes using Baggetts word voodoo in order to hypnotize us all. Be careful, lest you yourself become hypnotized just by reading this! Heres Sarkeesian:
Have you ever noticed that, with a few notable exceptions, basically all female characters in video games fall into a small handful of clichés and stereotypes?
Huh. Thats actually tru
.. OH NO I HAVE BEEN HYPNOTIZED!
Owen devotes the rest of his video to uncovering more alleged evidence of Sarkeesians alleged use of Baggetts alleged techniques, winding up with what he describes as perhaps Anitas most subtle and insidious use of these techniques that is, her alleged use of embedded language.