Bungie defends Destiny: The Taken King's £/$40 price tag (Eurogamer)

GhaleonEB

Member
Ultimately I don't think it matters what tone Luke spoke in or whether or not he was joking; I'm inclined to agree that he was trying to crack wise. That doesn't make it any less of a PR blunder. This is one of those cases where perception is reality. The interview paints a less than flattering picture of Bungie regardless of his intentions. Sometimes jokes don't land. It's especially unhelpful when the subject at hand is "fans are upset."
Yup. There really is no way to PR out of it; I think the only reasonable way to address the situation to create parity between the CE digital content and the year 1 rewards. Don't slice and dice it up. They are in a hole of their own making. Even then, damage has been done, but it would at least be a gesture to show they have recognized the initial problem.
 
I don't really understand the relevance of the tone luke used in that interview.

It was still confirmed that the various prices for the expansion seemed to take the destiny faithful for granted by offering a bad value proposition.

Irrespective of whether he was being playful or sarcastic, fact remains that people feel like they're being "exploited".
 

KJRS_1993

Member
For everyone mentioning value for $40,the interview in the OP the price is the equivalent of $63

I just wanna +1 this again to be honest.
The DLC standalone is £40 ($63). I was able to get a pre order for Metal Gear Solid V for £35. That's how over-priced this thing is.

I'm not going to be a serial moaner about it, I've long subscribed to the "don't like it, don't buy it" attitude and that's exactly what I'm gonna do. I just think some people underestimate how much of a rip off this is for some in the discussion.
 
There are some physical goods like a book and a strange coin replica too,

Exactly. Its actually a cool package and I have no issues paying a bit more to have that stuff. I really love my Ghost Edition of Destiny and want this to go along with it.

What is pathetic is Bungie knows we are the biggest fans of the game and we pay more for a CE so they are stuffing stuff we already own in there to drive up the price and screw us
 
You seem to be one of the only people in this thread defending Bungie. Then I recall that you were invited by Bungie to visit their studio and play games, and you were also in the credits of Halo ODST. I understand they are your friends, but due to your relationship with the Bungie team I take anything you say in this thread with the biggest grain of salt possible.
God forbid that someone understands the context of the conversation, right? Far better to jump on the Destinyhatetrain and not even address what an ignorant question it was for Eurogamer to ask a raid designer about pricing points.
 

Clunker

Member
You seem to be one of the only people in this thread defending Bungie. Then I recall that you were invited by Bungie to visit their studio and play games, and you were also in the credits of Halo ODST. I understand they are your friends, but due to your relationship with the Bungie team I take anything you say in this thread with the biggest grain of salt possible.
Virtually everyone else in the thread who has anything approaching a positive comment like "it's worth it to me" or "it's not so bad, really" has either been called an idiot directly or otherwise indirectly labeled as a foolish sheeple simpleton who enjoys being taken advantage of. If you're wondering why there aren't more people who are arguing that Destiny is enjoyable and not the Typhoid Mary of video games, it's because people like myself just want to avoid the dogpile.

I think Luke's comments are pretty blunt and non-sugar coated, and definitely not the way preview interview sound bites should be delivered, but come on: We all know this is PR posturing. We can all read between the lines. It's why I also don't get all worked up over dumb things Reggie says about Nintendo or whatever nonsense Sony or MS reps might spout. The quality of their PR machine has no real effect on whether I think the end resulting game is any good or not.

I'd be happy to talk more about why I think Destiny is worth it to me (bought the original release at $60, skipped The Dark Below and stopped playing for about 5 months, but just picked up House of Wolves for $20 and it got me back into playing), but no one still posting in this thread really wants to hear it.
 
Luke is a funny guy. I think he was trying to be funny there and it totally backfired.

He probably regrets saying what he did. Oh, well. Let's wait for the damage control weekly update on thrusday.
 

piratethingy

Self professed bad raider
Right! And now stop shit posting! :p

<3

Look man I can either take the time to read posts and actually know who's saying what or take the time to formulate rational logical thoughts.

If you're asking for both at once I think we all know I may be in trouble...

<3
 

kiguel182

Member
Does anyone know if they'll release an expansion and two DLCS every year or if they'll do Destiny 2 plus two DLCS and an expansion?

This really seems like an half assed attempt at the WoW model without the content to support it and using that season pass as a quasi sub.
 
Does anyone know if they'll release an expansion and two DLCS every year or if they'll do Destiny 2 plus two DLCS and an expansion?

This really seems like an half assed attempt at the WoW model without the content to support it and using that season pass as a quasi sub.

Pretty sure the original contract was for three games (Destiny 1, 2, and 3) each with four minor expansions (we've had two of those) and two large expansions (Taken King being the first).

Implying two more small DLCs coming up, followed by another large expansion this time next year, and a potential Destiny 2 in Fall 2016, or Spring 2017.
 

Animator

Member
I don't know who that douchebag Luke is but if anyone from Bungie is reading I will never buy another one of your games thanks to that interview. How fucking smug can they be.
 

urge26

Member
Does anyone know if they'll release an expansion and two DLCS every year or if they'll do Destiny 2 plus two DLCS and an expansion?

This really seems like an half assed attempt at the WoW model without the content to support it and using that season pass as a quasi sub.

I think it's pretty obvious that they're using the DLC packs to substitute a monthly cost. They've supported the shit out of the game, and made attempts to listen to the community so I see no problems with what they're doing.
 
Exactly. Its actually a cool package and I have no issues paying a bit more to have that stuff. I reallylove my Ghost Edition of Destiny and want thisto go along with it.

What is pathetic is Bungie knows we are the biggest fans of the game and we pay more for a CE so they are stuffing stuff we already own in there to drive up the price and screw us

I think the physical release coming out is a really good deal for people who haven't played destiny, that being said I got the limited edition destiny with the season pass which was 30 dollars for TDB and HOW. If they're saying that TTK has more content than both of the DLCs than I don't mind paying forty dollars but I don't think it will based off of those DLCs.
 

GlamFM

Banned
Does anyone know if they'll release an expansion and two DLCS every year or if they'll do Destiny 2 plus two DLCS and an expansion?

This really seems like an half assed attempt at the WoW model without the content to support it and using that season pass as a quasi sub.

Supposedly this is more or less how it will go down:

destiny-leak.jpg


Obviously stuff has/will change over time.
 

Future

Member
I've played it consistently since launch and I think this is a shit show on Bungie's behalf, and especially by Luke.

Many agree to be honest. I still play the game because I like the gunplay, but the handling of this pricing is terrible. The value isn't there for any price point

Part of the reason for this is the basic structure of the game with these repetitive missions is not anything else be excited about. New area? Neat I guess. But after an initial burst of playtime you will be done and back to grinding the same ole shit. To really change it up they need almost a whole new solar system with new goals, not the same old.... If they are going to keep this structure.

Or they need something new entirely, kinda like hey tried with the prison of elders. But better with more stickiness. And why there is still no crucible ranking is beyond me, as that would give me grander goals rather just grind for loot I will probably destroy. Could revamp their matchmaking or LFG style as well, so it's easier for people to access raid and special content

Essentially, everything could use a revamp. But it's looking like that won't happen until destiny 2, which makes it hard to get excited about the taken king. Especially for 40 bucks. And especially when year one players can't even get all the content without paying 80 bucks. Terrible
 
Does anyone know if they'll release an expansion and two DLCS every year or if they'll do Destiny 2 plus two DLCS and an expansion?

This really seems like an half assed attempt at the WoW model without the content to support it and using that season pass as a quasi sub.

I believe we will have 2 more DLCs next year, then probably Destiny 2 either holiday 2016 or it will come out sometime 2017
 
I think the physical release coming out is a really good deal for people who haven't played destiny, that being said I got the limited edition destiny with the season pass which was 30 dollars for TDB and HOW. If they're saying that TTK has more content than both of the DLCs than I don't mind paying forty dollars but I don't think it will based off of those DLCs.

Its a good deal for new players but lets be realistic how many people going out of their way to buy the CE of an expansion are new players? Its going to be the fans of the game

I would bet cash money less than 10% of all CE buyers will be new players. They are cramming the other content into the CE to drive up the price tag. There should be 2 options, a "New Player" CE and a "Year 1" CE for less
 

kiguel182

Member
I think it's pretty obvious that they're using the DLC packs to substitute a monthly cost. They've supported the shit out of the game, and made attempts to listen to the community so I see no problems with what they're doing.

I don't like that model. If the DLC was optional I would be fine with it but it's basically a sub, specially in a game so content starved. I get the business reasoning but it turns me off of the game, a game that I did enjoy until the content wore thin.

Supposedly this is more or less how it will go down:

destiny-leak.jpg


Obviously stuff has/will change over time.

So it's the same model. Got it.
 

antitrop

Member
This is one of those quotes that, were it in a video interview, would play very differently, I think. I read it with Luke's slightly sarcastic, bemused voice in my head and it's simply a playful way to say, we have nothing to announce at this time. That's it. You are projecting hostility onto a quote that is not there.

Don't you think Luke's background as a journalist would give him some insight into being more careful about something like this?

It's not like he's new to this whole "getting out there in the media" business. He should have been less flippant and more direct.
 

Auto_aim1

MeisaMcCaffrey
Bungie definitely needs to treat their loyal fans and people who've played the game since launch with a little more respect. I think we all agree on that. They've been listening to players a lot and the Destiny we have now is nothing like what the game was at launch. I still think they'll do something about this. Regarding Luke's interview, I am not really that offended and I kinda agree with what Ghaleon posted.

When people post things like "Why are people playing this game lolol", it gets really tiring. I think that is one of the main reasons why you don't see OT regulars posting a lot in gaming side Destiny threads.

All this vitriol over emotes. Jesus Christ.
I know it sounds trivial but it really adds to the Destiny experience. Don't know how to explain it haha.
 

Lebneney

Banned
I don't really understand that if you put countless hours into a game, how is the dlc not worth it? I've definitely got tons of value out of the first two expansions and this one being 40 is not an unfair price. I guess it may be a value proposition but the amount of hours to how much I've spent on destiny. It's a great deal.

My biggest problem with this is that the original game cost $60 (I got the PS4 + Destiny bundle, but let's talk about a regular consumer), then for the season pass, one has to pay $35. Obviously you can do the math, but it's $95 thus far. Now I buy The Taken King, which adds another $40 to the total bill. Now I have payed $135 for the entire game. Let's say that I waited a year, I would have saved $75 by buying this new edition of Destiny.

Now let's add value proposition, which varies from person to person. With me, I've been playing since Christmas of 2014. I've been on and off until these past two months in which I've been on 3 out of the 7 days in the week. So if I payed $60 for Destiny (base), by the time The Taken King has come out, I have already payed for a new game and some for the content that some late adopter is getting for free.

Personally I would not have cared all that much if the price of the DLC was $30. I can live with that, but with the other new games that are coming out, I feel as if I will not get the value out of the game that I should be getting. If I forget about those other games, I might be missing out on the value that those other games could provide me.

On top of that I am technically renting the game until Bungie decides to turn off the Destiny servers and I have accepted that fact. I just don't like as an early adopting consumer to be set aside as an after thought in favor of new blood. If they gave all of the early adopters a Gjallarhorn, Hawkmoon, Thorn, or actually a choice of 3 exotics or whatever legendary item (including the equivalences in Treasure Keys, Strange Coins, Radiant Shards, Ascendant Shards, etc.) I would be perfectly fine in paying even the $40 for it, though right now, I cannot find the value in the $40 without offering a game that should have 2/3 ($40/$60 = 2/3) the content that Destiny currently has.

On top of that the sheer fact that Bungie is giving some late adopter a $79.99 price tag for all of the content in a collector's edition bundle (not same as regular "GOY edition"), which includes custom items that are exclusive to them and them only is annoying to say the least.

Even though I detest them and am sick to my stomach saying this they should honestly use microtransactions to sell emotes and stupid stuff like that. Just like how Call of Duty started selling gun camos with microtransactions.
 

jschreier

Member
Having just interviewed Luke Smith -- I'm actually in the middle of transcribing our interview right now -- I will say that he has a boisterous, often-sarcastic tone that isn't really captured when it's written down.

Also, reading between the lines it seems like they're going to sell those emotes as microtransactions, no? I feel like a lot of people are flipping out before we have the full picture. If we get to September and Activision/Bungie actually expect people to re-buy everything just to get the new cosmetic stuff, then yes, get the pitchforks out. But right now I feel like there's a lot they haven't announced yet.
 

GlamFM

Banned
Having just interviewed Luke Smith -- I'm actually in the middle of transcribing our interview right now -- I will say that he has a boisterous, often-sarcastic tone that isn't really captured when it's written down.

Also, reading between the lines it seems like they're going to sell those emotes as microtransactions, no? I feel like a lot of people are flipping out before we have the full picture. If we get to September and Activision/Bungie actually expect people to re-buy everything just to get the new cosmetic stuff, then yes, get the pitchforks out. But right now I feel like there's a lot they haven't announced yet.

TBH introducing microtransactions to Destiny would cause a far worse reaction.
 

Auto_aim1

MeisaMcCaffrey
Having just interviewed Luke Smith -- I'm actually in the middle of transcribing our interview right now -- I will say that he has a boisterous, often-sarcastic tone that isn't really captured when it's written down.

Also, reading between the lines it seems like they're going to sell those emotes as microtransactions, no? I feel like a lot of people are flipping out before we have the full picture. If we get to September and Activision/Bungie actually expect people to re-buy everything just to get the new cosmetic stuff, then yes, get the pitchforks out. But right now I feel like there's a lot they haven't announced yet.
Yup, I'm waiting for Deej's weekly update. Hope they really give us regular players those damn emotes!
 

IMACOMPUTA

Member
This is all really confusing. And the PS store isn't helping.
I have Destiny digitally. I haven't purchased any DLC.
I don't care about cosmetic items etc. But I want to get up to date with all of the DLC.

What should I do?
 
Having just interviewed Luke Smith -- I'm actually in the middle of transcribing our interview right now -- I will say that he has a boisterous, often-sarcastic tone that isn't really captured when it's written down.

Also, reading between the lines it seems like they're going to sell those emotes as microtransactions, no? I feel like a lot of people are flipping out before we have the full picture. If we get to September and Activision/Bungie actually expect people to re-buy everything just to get the new cosmetic stuff, then yes, get the pitchforks out. But right now I feel like there's a lot they haven't announced yet.
Oh look, a voice of reason. I fear for your safety.
 
Played Destiny from day 1 and stopped around late November. Didn't think the expansion pass was worth it for the price.

Started playing again last week and gave in and bought the pass. Still not really a fan of the pricing but it's a damn fun game. $40 for TTK seems high but again, the core gameplay is very fun and I suppose I'll likely get that too. No collector edition designed for early adopters is lame but honestly I have so many cool shaders and class items that I would likely never use the other ones anyways. So I'm missing out on an emote.


I will use the overdone argument that gaming is a relatively cheap firm of entertainment of you look at price per hour. But I also get that there's a lot of other games available that get even cheaper per hour. Regardless, I don't believe the price is outrageous.
 

jschreier

Member
TBH introducing microtransactions to Destiny would cause a far worse reaction.
Microtransactions for anything that actually affects the game, sure. But I have zeeeero problem with microtransactions for emotes, shaders, sparrows, or anything else that's just cosmetic.
 

Mindwipe

Member
Having just interviewed Luke Smith -- I'm actually in the middle of transcribing our interview right now -- I will say that he has a boisterous, often-sarcastic tone that isn't really captured when it's written down.

Also, reading between the lines it seems like they're going to sell those emotes as microtransactions, no? I feel like a lot of people are flipping out before we have the full picture. If we get to September and Activision/Bungie actually expect people to re-buy everything just to get the new cosmetic stuff, then yes, get the pitchforks out. But right now I feel like there's a lot they haven't announced yet.

That's a) still their fault for not planning entirely obvious thing in advance and getting everything to hand and b) people running out of patience for being treated like shit ever since the game shipped by Bungie in a great many ways.

EDIT: Also the UK pricing difference, which is indefensible.
 

Deku Tree

Member
Having just interviewed Luke Smith -- I'm actually in the middle of transcribing our interview right now -- I will say that he has a boisterous, often-sarcastic tone that isn't really captured when it's written down.

Also, reading between the lines it seems like they're going to sell those emotes as microtransactions, no? I feel like a lot of people are flipping out before we have the full picture. If we get to September and Activision/Bungie actually expect people to re-buy everything just to get the new cosmetic stuff, then yes, get the pitchforks out. But right now I feel like there's a lot they haven't announced yet.

If they introduce micro transactions even cosmetic ones and then still expect us to pay full price for the content.... Then I am a day 1 player with too many hours and three level 34 characters and all exotics etc and I won't even defend Destiny anymore.

I viewed the part of the conversation about selling emotes as purely speculative.
 

codhand

Member
Having just interviewed Luke Smith -- I'm actually in the middle of transcribing our interview right now -- I will say that he has a boisterous, often-sarcastic tone that isn't really captured when it's written down.

Also, reading between the lines it seems like they're going to sell those emotes as microtransactions, no? I feel like a lot of people are flipping out before we have the full picture. If we get to September and Activision/Bungie actually expect people to re-buy everything just to get the new cosmetic stuff, then yes, get the pitchforks out. But right now I feel like there's a lot they haven't announced yet.

Luke Smith is smarmy, that's why David Jaffe gave him a Legendary sonning. again, really sad to see his mental gymnastics on full display here.

also glad Jeff Gerstmann got the opportunity on e3 bombcast to tell him exactly how he felt about the game.
 
Having just interviewed Luke Smith -- I'm actually in the middle of transcribing our interview right now -- I will say that he has a boisterous, often-sarcastic tone that isn't really captured when it's written down.

Also, reading between the lines it seems like they're going to sell those emotes as microtransactions, no? I feel like a lot of people are flipping out before we have the full picture. If we get to September and Activision/Bungie actually expect people to re-buy everything just to get the new cosmetic stuff, then yes, get the pitchforks out. But right now I feel like there's a lot they haven't announced yet.

If they allow this to go to the end of the week without a proper response that soothes the community, they have fucked up PR yet again. And if Luke hasn't figured out HOW to speak in a public setting yet, keep him back at the office.
 

Two Words

Member
Microtransactions for anything that actually affects the game, sure. But I have zeeeero problem with microtransactions for emotes, shaders, sparrows, or anything else that's just cosmetic.
For a game so anemic on loot, selling it would be a bad idea. Even the cosmetic stuff.
 
Having just interviewed Luke Smith -- I'm actually in the middle of transcribing our interview right now -- I will say that he has a boisterous, often-sarcastic tone that isn't really captured when it's written down.

Also, reading between the lines it seems like they're going to sell those emotes as microtransactions, no? I feel like a lot of people are flipping out before we have the full picture. If we get to September and Activision/Bungie actually expect people to re-buy everything just to get the new cosmetic stuff, then yes, get the pitchforks out. But right now I feel like there's a lot they haven't announced yet.

To be clear Jason most of the outrage in the EG comments is about how the cost of the expansion is being translated £40 ~= $63, €40 ~=$45 not emotes. The comments about the emotes are drawing the most hate because of how desperately he's trying to avoid the value conversation. I hope he has addressed the very poor value of the existing content packs and the cost in your interview because if on Thursday they announce 'emotes for all' it's still won't fix things.
 

t0rment

Member
Microtransactions for anything that actually affects the game, sure. But I have zeeeero problem with microtransactions for emotes, shaders, sparrows, or anything else that's just cosmetic.

you don't have, but many people do. microtransactions of any kind, plus ''expansion'' for 40$? fuck no.

i only bought the dlc so far because there's zero microtransaction in the game, the day that this changes, i'm out.

find a way to reward those items trough the game, it's not hard.
 
You seem to be one of the only people in this thread defending Bungie. Then I recall that you were invited by Bungie to visit their studio and play games, and you were also in the credits of Halo ODST. I understand they are your friends, but due to your relationship with the Bungie team I take anything you say in this thread with the biggest grain of salt possible.

That's pretty un-called for, honestly. Ghaleon has been one of the more level-headed posters on this forum for a long time. Just because he's friends with some people at Bungie means the content of his posts are invalid? That doesn't make sense. If you don't agree with him, then address his posts rather than try to discredit him arbitrarily.
 

Deku Tree

Member
Microtransactions for anything that actually affects the game, sure. But I have zeeeero problem with microtransactions for emotes, shaders, sparrows, or anything else that's just cosmetic.

If they're gonna put cosmetic microtransactions in the game then the TTK expansion should cost $20 or less. Like the Halo 5 free maps.

Sparrows for money that possibly go faster than other sparrows in the game would not be cosmetic IMO.
 

pantsmith

Member
Having just interviewed Luke Smith -- I'm actually in the middle of transcribing our interview right now -- I will say that he has a boisterous, often-sarcastic tone that isn't really captured when it's written down.

Also, reading between the lines it seems like they're going to sell those emotes as microtransactions, no? I feel like a lot of people are flipping out before we have the full picture. If we get to September and Activision/Bungie actually expect people to re-buy everything just to get the new cosmetic stuff, then yes, get the pitchforks out. But right now I feel like there's a lot they haven't announced yet.

I read the article in the same tone that I had just heard him give every other Destiny interview at E3, and it made his answers come across as playful non-answers.

re: microtransactions, its hilarious how we have threads full of people talking about how 10 dollars for cosmetic items in Hearthstone is too much, and here people want an option to pay for cosmetic items outside of the price of the collector's edition, which would amount to 10-20 dollars anyways.

I don't think they want to charge for DLC, that really their intention was to add a bonus for the collector's edition, but clearly the take away is that people want to throw money at new emotes.
 

urge26

Member
Luke Smith is smarmy, that's why David Jaffe gave him a Legendary sonning. again, really sad to see his mental gymnastics on full display here.

also glad Jeff Gerstmann got the opportunity on e3 bombcast to tell him exactly how he felt about the game.

And Gerstmann is hands down the most negative journalist I've listened to, good for him.
 

Future

Member
Basically to make fans happy they should be treating this like a sub, and have a low price for those that already own the previous, and higher tiers for people that need to catch up on. That way old fans feel like they are getting a deal and want to continue on

80 bucks to make year ones actually be interested in it was a god tier PR mistake of wtf proportions. Actually saying out loud that they are hoping a few people that have been with them since day one may essentially overpay to get things they probably want....... Holeeee shit
 

codhand

Member
And Gerstmann is hands down the most negative journalist I've listened to, good for him.


what he says about there being nothing to Destiny's overall content, and what good content is there being completely buried, is 100% accurate.

even his lack of faith in Bungie's ability to be nimble about content is true. they are too large a ship, too far out at sea, to ever come back.

and bottom line, being negative doesnt make someone wrong.
 

LiK

Member
Having just interviewed Luke Smith -- I'm actually in the middle of transcribing our interview right now -- I will say that he has a boisterous, often-sarcastic tone that isn't really captured when it's written down.

Also, reading between the lines it seems like they're going to sell those emotes as microtransactions, no? I feel like a lot of people are flipping out before we have the full picture. If we get to September and Activision/Bungie actually expect people to re-buy everything just to get the new cosmetic stuff, then yes, get the pitchforks out. But right now I feel like there's a lot they haven't announced yet.

Why not release it as an audio interview?
 
Having just interviewed Luke Smith -- I'm actually in the middle of transcribing our interview right now -- I will say that he has a boisterous, often-sarcastic tone that isn't really captured when it's written down.

Also, reading between the lines it seems like they're going to sell those emotes as microtransactions, no? I feel like a lot of people are flipping out before we have the full picture. If we get to September and Activision/Bungie actually expect people to re-buy everything just to get the new cosmetic stuff, then yes, get the pitchforks out. But right now I feel like there's a lot they haven't announced yet.

Did you ask if there will be a CE for those of us that already own the game for less?
 
Top Bottom