I don't feel like Luke Smith deserves all the hate he's getting here and on reddit. Anyone who's familiar with from the 1up Show and 1up Yours days knows he's always very jokey and abrasive, but in a good natured way.
Just watch this casual interview he did with the Giantbomb guys at E3 to see what I'm talking about:
https://www.youtube.com/watch?v=iHfq7KY1JU4&feature=youtu.be&t=2h35m38s
And I've seen people saying he's shitting on the consumer when, like, that was one of the big things Luke would call companies out back in his media days. I honestly don't think he meant for things to come across that way. It reads to me like he was joking around with someone he might know. And that he was hinting that you'd be able to buy the emotes seperately some time in the future that he can't talk about yet.
I think people are too quick to bust out the pitchforks. I already see top posts on the Destiny reddit calling for him to get fired, which is ridiculous.