I'm not sure that we can read it that way.
All Shu is telling us is that "Don't be concerned that our SCEE press conference will somehow be downgraded in announcements because we're choosing a smaller gaming show to coincide with our press conference as opposed to Gamescom."
I still don't get why there are people refuse to believe that sony delayed their GC conference to PGW because of the unfortunate timing of GC this year.