Sorry if this is old/isn't the place to post it, but if y'all were wondering what became of that advertising suit against Hello Games...well, here you go:
"We understood that the screenshots and videos in the ad had been created using game footage, and acknowledged that in doing this the advertisers would aim to show the product in the best light. Taking into account the above points, we considered that the overall impression of the ad was consistent with gameplay and the footage provided, both in terms of that captured by Hello Games and by third parties, and that it did not exaggerate the expected player experience of the game. We therefore concluded that the ad did not breach the Code."
Link to the ruling:
https://www.asa.org.uk/Rulings/Adju...-Corporation/SHP_ADJ_351045.aspx#.WEBSzbIrKM_
I assume this won't change anyone's opinion on Murray or Hello Games (only content patches will likely shift that at this point), but it does support those who felt the initial reactions at launch were hyperbolic. Curious about what y'all think.