How do you feel about deceiving trailers?
When we get a trailer for VIII, we can almost count on the fact that nothing will be in the final film, I don't like that.
I don't know the complete story behind the differences between trailer and movie (does anyone?), whether it was due to reshoots or just especially framed shots for marketing, but I actually prefer that. There are actually a lot of movies that used to do that, although it's a little less common now.
I always preferred trailers that uses footage that isn't in the movie (or part of it). Focus on selling me the atmosphere and vibe of the movie. I don't need to see the movie, and my favorite movie experiences still happen when I go into a movie completely blind.
See, for a relatively recent example, this trailer for Kill Bill Vol 2:
https://www.youtube.com/watch?v=q2h6EFk36kI
None of that footage is from the movie and it's obviously especially shot for that trailer. It still sells the tone and sense of comedy from that movie, while keeping the rest of the movie a complete surprise.
Of course, that exact kind of trailer wouldn't work for a Star Wars trailer, but I'm more than fine with them using alternate shots/shots that were never intended for the movie in a trailer. Especially given how many movie trailers explain the entire plot in a couple of minutes.
The Rogue One trailers told you exactly what kind of movie it was going to be without telling you more than you needed to know. While you might not have seen that fighter in that exact shot, it is definitely indicative of the
kind of thing you might see in that movie. I don't see anything immoral about that. It's a style of advertising that's been used for years and years in Hollywood.
Of course, I don't know if that particular shot was deleted in reshoots. But given how the TFA trailers worked, I'm guessing at least some of it is completely intentional (in that they never intended that footage to be used in the movie). You're not being conned with that, you're being sold the vibe and tone of the film.
Also I'm personally a strong believer of not watching trailers over and over again and analyzing every little detail. I'll watch it once and then wait for the movie. You don't even notice shots like that missing or being different then. I'm guessing most people watch trailers that way.
I was thinking of the first bit here.
What's wrong with that? Obviously the longer take didn't work for the pacing in the actual movie, but did work in the trailer. Don't think there is any real secret (and definitely not a con) there.