Really? If they were so "supreme" why did they invest so heavy on a title they don't own instead of making their own FPS that could compete with CoD, Halo, and other super successful FPS in today's market? Why can't they offer day one games on PS+ when they've had their own subscription service much longer than Xbox? It's only been about 25ish years?? Genuine questions here...
Like, as the dominant market leader, one would think they'd have all the pieces needed to compete on all these fronts. Just offering another perspective.
Also, why don't they have their own cloud infrastructure after this long? They watched Microsoft and other companies build their from scratch - ground zero. They had to know years ago that cloud was going to be a big deal. At least a moderately big deal. They had at least a modicum of an idea that subscription services were going to be super successful, they started PS+ long ago, even before Xbox.

Imagine trying to put Halo into the same league as COD in 2023. Why do you think Microsoft is trying to buy ABK? To get full ownership of COD (among other things), because they have reduced Halo into an irrelevant meme. So apparently it is way harder to make a COD competitor than one'd think because not only have Sony chosen instead to invest in marketing deals with COD itself, Microsoft have failed to make Halo relevant and feel they need COD in order to compete.
By your logic Sony should have a Mario-killer platformer franchise, too, but they don't. Being the dominant market leader means they've done the best to maintain brand power, quality output, mass-appealing exclusives, marketing, optics, and iterating on their strengths with gamers & devs compared to the others. It doesn't mean they have a 1P offering in every genre under the sun that goes toe-to-toe with the absolute biggest games in the industry.
That's ridiculous. And Sony do have their own cloud infrastructure, it's just not as big as Microsoft's, Amazon's or Google's? Why would it be? Those other companies are deeply in big business data & computing markets, they have more reasons to invest in cloud than Sony who "just" have PlayStation consoles as the main reason. Also those companies built their cloud off of near monopolies in key markets (Windows for MS, web searches & advertising (& Youtube acquisition) for Google, online shopping for Amazon) that got them WAY more money than PlayStation did for Sony. Don't forget also, PS3 burned through all of Sony's prior gaming profits, and the company was facing bankruptcy during that era.
They literally could not have afforded to dump billions in investment (and absorbing losses) on cloud, nor did they have a reason to go as hard into that as the others because they don't operate in the same fields.
Not really... Sony will never been able to afford to outbid Microsoft after this on anything that Microsoft knows about and would like to strike a deal on. They just showed the entire world they don't give two shits about what a third party partner wants, only what they want themselves. Activision WANTS to be purchased by Microsoft at this point and Sony is doing its best to screw them over regardless of the outcome of their relationship with Acti or even other publishers watching this whole thing go down. Idiotic move from Sony, they should have worked good faith deals with Microsoft to get as much content on their console as possible rather than trying to drag everyone through the mud wasting everyone's time and money. The deal may or may not go through, but it won't have a positive effect on the Playstation platform moving forward that's for sure.
It's not just about who's got the fattest $ick to throw around in the club. 3P publishers expect actual returns from these marketing deals. They see the sales and accolade success Sony's exclusives generate and go "we want to replicate that". They want their games to gain lots of cultural mindshare in addition to generating revenue so the company can profit.
For some publishers, if MS offers up way more money for a marketing deal, they may in fact get the marketing deal. For others, they'd balance the money being offered alongside other needs and wants, some of which Sony may be better suited to provide than Microsoft. The fact is Microsoft had plenty of chances last gen to outbid Sony on marketing rights and exclusivity deals, but didn't because they simply couldn't be asked to care. Their $69 billion for ABK is in large part about having absolute control over the content; do people really thing MS are going to just turn that $69 billion around solely for locking down 3P deals when they weren't willing to pay even a fraction of that a few short years ago? For what ultimately amounts to timed deals where they can't exude absolute control?
I don't think so. Now ABK could be a case where they do go off pettiness and just roll with MS on COD marketing to spite Sony, but they still want something out of it. They're going to charge Microsoft A
LOT to get those rights or rights for other ABK games alongside it, because they were
this close to getting $69 billion and lost. That may increase the price for Sony, but if ABK's board & Kotick are too greedy, MS may not even want to pursue at that price. Meaning less money for ABK, and larger risk because MS is the one with the clearly less popular console brand.
Meaning even after the proceedings are done and by some chance the deal falls apart, Sony have more leverage with ABK that you might initially consider.