Yup, it's the same code as what's showing on my Origin page for SWTOR.
That's the same one in the email they sent me.
Their system is telling me it's already been redeemed and won't let me set up a subcription.
Same thing here man, by looking at forums I'm guessing other people have the same problem. I haven't seen a launch so botched since Witcher 2's early access fiasco, but at least CDProjekt kept us informed and sent us a goddamn free t-shirt to apologize.