All I'm saying is that without the title involved neither of them will get the same exposure as they have now. They won't spend 3 backstage segments on them and 2 in front of the crowd every week (or twice a week).
And why does it have to lead to them fighting? It's not like Bryan would look weak in the ring with her, he'd just look stupid.
AJ and Bryan will not retain the focus by themselves, Vince doesn't care about spending TV time on a storyline that doesn't involve Cena or the 2 main titles. Look at the IC title, Cody Rhodes barely gets any build and it's not because he is incompetent. This is far beyond Bryan and AJ's talent.