The "problem" here is:
The code was suppoesed to be for europeans only
It was limited to 1 use per account, so you have to make up fake identities to get them
I have nothing against people exploiting this to some extent, but you all acting like this is 100% legal are wrong.
I don't see what's ilegal about it when the only thing you need to do is to create another account. You often get European region "rules" in some South American countries cause they don't have specific sites for those. I already owned the games so I just got one of each without doing much of a weird workaround, *shrug*
its not comparable to the EA stuff, they didn't screw up anything, it's a promoted discount code, it just so happens that most of GAF is US based so I knew people would appreciate the codes