I think the bigger fish to fry though is the whole walled garden approach to metro apps. That shit is souring everyone and everything. Win 8 doesn't really offer people any advantages over other computing ecosystems - so having restrictions on what can be published and been charged for it is going to sour and turn off a lot of developers. Especially when you can just stick with a non-metro app and not have any of those dumb restrictions.
I mean, if metro apps fail, then Windows 8 as a whole fails as well. It just becomes a pointless OS - so why put up these really ominous barriers for putting up quality content? You know what you'll get for the metro app store? Regurgitated crap from other app stores, and widgets from websites.
New original content? Still best to sell to the Windows desktop ecosystem - making your stuff exclusive to a platform with lackluster hype, response and sales is just sending it out to die.
Realistically though, can either of these points change? They kind of contradict the whole apparent mission behind Windows 8... who would have to get shitcanned for Microsoft to turn it around and admit that they made a mistake trying to ape Apple's closed strategy?
MS is well aware that the criticisms of Windows 8 can be easily addressed by giving users the option to disable metro or making it “toggle-able”, but is choosing to turn a blind eye and refusing to do so for obvious reasons. You’ve only got to ask the following to understand their motives:
Why is MS so insistent on NOT giving KB+M users the choice to limit Metro UI to only touch centric devices? Why not make it easy for users to flip a switch like a “desktop mode” or a “tablet mode”? Why not make it work like Windows Media Centre where users don’t have to be exposed to it, if there’s no need?
Well, it’s quite obvious why. MS is salivating at the thought of metro; and by hook or by crook, want it to succeed at all cost. They’ve finally figured out a clever subterfuge and convenient ruse to bring this Xbox like model to PC users and thus desire that consumers embrace this controlled environment as the de facto Windows standard going forwards. What better way to ensure the odds of success is stacked in your favour than to concoct a clever “one size fits all” cocktale and shove it in the face of desktop users constantly?
You asked: Why take such huge risks or put up these ominous barriers?
Well, MS knows going this closed route means they risk pissing off a lot of indie developers and third parties, but there’s a greater self-serving need they need to fulfil first, which is to self-fellate MS’s corporate priorities. “Better them than us”, is the gist of it at the end of the day. The fast changing landscape and challenges brought about by Apple and Android’s growth the last few years has got MS very worried about their position going forwards. And of the two, there’s no doubt in my mind MS views Google’s open philosophy as the bigger threat compared to Apple’s closed ecosystem, in terms of how it may drastically impact their core revenue model.
The linchpin factor here is the success of Android. By making it free for all, Google has successfully seeded this idea in manufacturers’ mind that open source is a viable alternative going forwards where they no longer need be a slave to MS’s licensing model. This is what MS deeply resents. You see, no matter how hard they try to address this shortcoming (via devious incentive schemes and whatnot), deep down they fear there’s no way they can ever bring their licensing model to the point whereby manufacturers would naturally pick Windows over Android, if Google decides to bring their A-Game just like they did on the mobile front as we move ever closer to this convergent future.
What remains to be seen though, is whether Google can be smart enough to act decisively to leverage their android success over to desktop space. TBH, Google still gives me the impression that “it’s too much nerd and not enough business savvy” sometimes. But the threat of this possibility is definitely there, and MS knows it! Perhaps that may explain why we’re seeing this increased angst and magnitude of smear campaigns (such as cringeworthy virals and lobbyist propaganda machine in overdrive) being perpetrated by MS against Google nowadays :-D
Anyways, going forwards I have no doubt MS’s leadership is constantly pondering this question: How do they ensure and safeguard MS’s profitability in the hypothetical event where this significant chunk of revenue were to disappear, (eg. OEM licensing model) due to emerging threats? I would hazard a guess and say their strategy forwards would involve something like this:
Focus on squeezing more milk (revenue) out of developers and end consumers, and tighten our grip on Enterprises. And how do you go about accomplishing that? One such way is to put a halt to the excessive freedom that PC users currently enjoy and attempt to slowly transform future Windows iterations into this controlled environment where we get to dictate how big of a slice of the cake we want to eat
This is where the fruits of metro strategy become apparent and why there’s this heavy emphasis of “one size fits all” tripe in the face of gullible masses now!
To put it simply, Windows 8 is being employed as a bold cowboy move by MS to gauge how far they can shepherd their herd from the open fields into their pen enclosure for future slaughter. Actually, there is some wisdom to MS’s metaphoric manoeuvre: i.e. “If you throw enough shit at the wall...” Why? Because if you think about it, who do these masses largely consist of? I should think 1) general consumers who either don’t care or know any better or 2) are easily wooed with a marketing blitz or 3) generally just buy what’s widely perceived as standard or made available by OEMs when they consider their next upgrade.
At the end of the day, MS is not worried about smart nerds like you seeing through their ploy. You’re merely the minority whose voices can be easily drowned out with the help of their marketing dollars (and strategically placed cronies). It’s the masses with this herd mentality they are concerned about, who would ultimately decide the destiny of their strategy. And talking of cronies, I’ve noticed a consistent pattern with the sales pitch being deployed by these paid shills when it comes to promoting the virtues of Windows 8 diligently. It goes something like… “Look numbnuts, the desktop is still there in Windows 8, just like in Windows 7! It’s got some nice improvements under the hood (if you don’t like metro). It’s fast, it’s cheap, you just pin your shit…etc” LOL No shit Sherlock. Sure, the desktop is still there…..FOR NOW! The problem only becomes evident if everyone buys into your sweet-talk and Windows 8 turns out to be that huge success that MS is praying for! So what happens then, when MS’s waiting game for Windows 8 pays off at maturity?
As been said by countless others,
the biggest problem with Window 8, is not what it is NOW, in its current form, but what it could potentially BECOME in the future if MS’s plan comes into fruition. Windows 8 in its current state is merely MS using their muscle to force people into “looking out the Window at their walled garden”. And depending on how many people MS can convince to take the plunge and “jump out head first through that window”, future iterations could potentially be just “you staring at that enclosed garden”, while the traditional desktop and the associated freedom that you and I know will be kept alive only for niche markets such as enterprises.
Noticed how eerily silent it gets when you shift the topic of discussion to highlight this very important point? So where are the attempts to dissuade such fears MS? Where are your mouthpieces with their sweet assurances that future freedom of PC users will not be compromised in any shape or form? Why are you refusing to give KB+M users the choice to disable metro on non-touch centric devices? Instead it’s just the same old regurgitation and the parroting act of “Look boys and girls, at our brand new shiny toy! Have no fear, the desktop’s still here (for now). Time to let go of the past. It’s here, it’s now and it’s easy. Go, go, go Metro! Don’t look back”. LOL
IMO you’ve got to be a moron to not see what trouble lies ahead if metro takes off and MS’s grand scheme comes into fruition.
MS doesn’t need to kill the desktop; they “just” need to slowly condition the general market into accepting this clever little package of control of a closed metro environment (where they get to dictate terms) as the de facto standard going forwards, while they keep the traditional desktop alive for niche markets such enterprises. When MS has control of that critical threshold of consumer masses firmly in their grasp, developers would have no choice but to follow suit and succumb to their terms and the “metro” way of business. Isn’t that brilliant? And that, ladies and gents, is how you “kill two birds (developers and consumers) with one stone” :-D