The problem with this family, women and children approach is that they are not the ones spending large amounts of cash on consoles and games on a regular basis. Sure Nintendo had them for a while because they had a hook with the Wiimote but now most of them are probably playing with their smartphone/tablet if at all. These are not loyal long term customers.
right, and that's the point about having the right price points, marketing, and not letting go of that fanbase. nintendo had the 'casual' market right through wii sports resort and nsmbw, but they did nothing to satisfy them four years running, so they left. the same is true of the ds and 3ds. they made nintendogs in 2005 and did nothing to give that fanbase anything else for six years.