That's a matter of taste though, and new readers should be allowed to develop their own taste instead of folks cramming their opinions down it. If you tell some one Morrison is the best the industry has to offer read it and love it, and they end up hating it, well same effect. They're going to say ohh this is the best well it's crap fuck this industry.
It's better for new readers to sample a bit of everything and discover what they like on their own, instead of trying to force what you or I think is the best onto them.