Nate the Hate: Nintendo Direct planned for end of July

Absolutely, Nintendo has mastered the art of spacing out content—but let's not pretend Mario Kart World or Donkey Kong Bananza are so fragile that a future announcement might suddenly make them irrelevant. These are games with serious staying power, not impulse buys that evaporate in a week.

If anything, announcing what's ahead only builds momentum, not kills it. Acting like new titles would somehow suffocate current ones underestimates both Nintendo's catalog and its audience. It's not a zero-sum game—and Nintendo knows that better than anyone.
I think we all feel that the time is right for a Direct, which is why we want to believe this is happening Thursday. I won't be defending Nintendo if NatetheHate is wrong about this. They are in need of a direct.
 
I can tell that Nintendo fanboys have hurt you in the past because instead of criticizing Nintendo directly you posted this passive-aggressive comment.

I'm sorry you have to live with that. Nintendo fans aren't all bad. Give Nintendo a second chance and buy a Switch 2. Don't let the fanboys take pure joy out of your life.
Wow, I didn't realize expressing a mild criticism about Nintendo strategy required a wellness check. Appreciate the concern—truly. It's funny how any critical thought about a multibillion-dollar company somehow gets framed as a personal trauma. I actually like Nintendo a lot. It's just that some of its most loyal fans act like you're attacking their religion whenever you suggest the company isn't perfect.

Don't worry, I'll still probably buy a Switch 2. I just won't pretend everything they do is divine revelation.
 
Ah yes, a 'steady pace' so steady that no one actually knows when anything is going to happen—hence why, just this month alone, the boards are drowning in desperate Direct rumors. Truly the pinnacle of strategic communication.

the speculation is part of the cycle. so they have to release at a steady pace, but not 100% regularly.
 
we all are come on big n give us them ads.
Nv4L5CH_d.webp
 
Haha Nintendo hmm think we got a leaker saying about our direct end of July, let's hold off till aug , well it either comes as a announcement tomoro or that's no direct July, although loving it at min as loads of YouTubers keeping quiet after loads of them there a direct beg of July then after nothing oh it end of July , which ever hope it not just 3rd party at the next direct I want to see a game from Nintendo that didn't start on switch 1 and is switch 2 exclusive , if Nintendo dropped a preview of Luigi mansion 4 then drop the mic and walk off I'm happy
 
Haha Nintendo hmm think we got a leaker saying about our direct end of July, let's hold off till aug , well it either comes as a announcement tomoro or that's no direct July, although loving it at min as loads of YouTubers keeping quiet after loads of them there a direct beg of July then after nothing oh it end of July , which ever hope it not just 3rd party at the next direct I want to see a game from Nintendo that didn't start on switch 1 and is switch 2 exclusive , if Nintendo dropped a preview of Luigi mansion 4 then drop the mic and walk off I'm happy

Giga Bowser alt ? 😬🤣
 
I think we are good, actually. Nintendo is having server maintenance tomorrow thru Thursday. It would appear they are going to announce something.

Feels like it is long past time. I think we are good, they got to show us Madden soon. Releases in two weeks. So does DragxDrive, and Kirby Forgotten Land Electric Bugaloo Dairy Queen Deluxe soon thereafter.

Edit: They have to say something. Feels like the time is now! I believe this is going to be a BIG Direct. Then in September it is just Mario and maybe indie. So, this will be the last regular Nintendo Direct we will see for 2025.

Go Big Schitts Creek GIF by CBC


Personally, i believe we are seeing AAA 3rd party ports galore. Dragon Ball, Persona, AC Shadows, PvZ, Splinter Cell (That ain't no TYPO), RDR2, Elden Ring, FFVIIR, and finally Xbox ports and maybe one game on the horizon from Sony!
 
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Alright to add a little smoke for everyone. Thursday July 31, 2k and EA will have gameplay presentations.



NBA 2k and EA Battlefield are having Gameplay.
9 am Direct looks like. Though even with having a lot to show, not sure it will be more than an hour.
 
Absolutely, Nintendo has mastered the art of spacing out content—but let's not pretend Mario Kart World or Donkey Kong Bananza are so fragile that a future announcement might suddenly make them irrelevant. These are games with serious staying power, not impulse buys that evaporate in a week.

If anything, announcing what's ahead only builds momentum, not kills it. Acting like new titles would somehow suffocate current ones underestimates both Nintendo's catalog and its audience. It's not a zero-sum game—and Nintendo knows that better than anyone.

Nintendo doesn't need any more momentum, it's not like they can't sell Switch 2. We knew what games would be in the launch window, and landing zones of known games like Kirby DX and Metriod. DK hasn't even been out two weeks yet and seems we are getting a direct before the month closes out.

I'm not seeing it. People clamoring for news isn't necessarily a sign of a problem. Honestly I wouldn't feel prepared to criticize their direction until after watching the Direct. Up to this point I don't see the issue, it just seems like instant gratification culture.
 
Nintendo doesn't need any more momentum, it's not like they can't sell Switch 2. We knew what games would be in the launch window, and landing zones of known games like Kirby DX and Metriod. DK hasn't even been out two weeks yet and seems we are getting a direct before the month closes out.

I'm not seeing it. People clamoring for news isn't necessarily a sign of a problem. Honestly I wouldn't feel prepared to criticize their direction until after watching the Direct. Up to this point I don't see the issue, it just seems like instant gratification culture.
And that's exactly the point—if Switch 2 is going to sell no matter what, and games like DK are already performing well, then there's really no reason to keep upcoming titles under wraps like state secrets.

Announcing future games doesn't take away from current ones—it builds confidence in the platform and gives players something to look forward to long-term, not just whatever's dropping this week.

People clamoring for news isn't the problem—it's the result of a vacuum Nintendo chooses to create. Dropping solid info wouldn't ruin momentum; it would amplify it.
 
Forget this week's Direct; there's a massive earthquake currently taking place in Russia, and tsunamis are en route to Japan and the US. Nintendo has always refrained from dealing with environmental disasters.
 
And that's exactly the point—if Switch 2 is going to sell no matter what, and games like DK are already performing well, then there's really no reason to keep upcoming titles under wraps like state secrets.

That's my point. Enough time hasn't yet passed for me to say they are keeping state secrets. Switch 2 came out last month and it hasn't been two weeks since the last game drop. And now, Direct. Let's talk after that. If it sucks, maybe you have a point. But I'm not going to criticize them in advance like a precog.

People clamoring for news isn't the problem—it's the result of a vacuum Nintendo chooses to create. Dropping solid info wouldn't ruin momentum; it would amplify it.

When you drop news, you generate hype. If you drop all your news at once, you can't report anything new and have nothing to generate hype with for the next year as your massive hype ball deflates. So there is an art/cadence to this kind of PR/brand management beyond "shove as much as possible to amplify". You need steady taps of gas to keep rolling, not one big slam to the metal followed by coasting. Imagine if Nintendo announced a bunch of crazy titles. It would be insane. And then complain that they didn't show anything for a whole year while eagerly awaiting more announcements.
 
Oh FFS why does something always happen to delay this stuff

That's funny.

The Tsunami is supposed to hit Japan soon and Hawaii in a few hours. If the damage isn't too bad maybe they will still go through with it. Or they could announce it tomorrow for next week instead of Thursday.
 
That's funny.

The Tsunami is supposed to hit Japan soon and Hawaii in a few hours. If the damage isn't too bad maybe they will still go through with it. Or they could announce it tomorrow for next week instead of Thursday.
I mean the first waves arriving at Japan are reportedly just 30cm, so it doesn't look like it's gonna be a catastrophe. (Thankfully)
 
Nintendo doesn't need any more momentum, it's not like they can't sell Switch 2. We knew what games would be in the launch window, and landing zones of known games like Kirby DX and Metriod. DK hasn't even been out two weeks yet and seems we are getting a direct before the month closes out.

I'm not seeing it. People clamoring for news isn't necessarily a sign of a problem. Honestly I wouldn't feel prepared to criticize their direction until after watching the Direct. Up to this point I don't see the issue, it just seems like instant gratification culture.
You can find NS2 in stock in many retail locations on East Coast. Oriole aren't spending their money like they once were. Because they don't have money to spend.

Nintendo will need to show the consumer and investors why they should spend their money on Nintendo this Fall/Holiday.

This is not 2008. 2008 gaming companies actually made out well devise of the financial collapse. This time it will likely be world wide and gaming/tech will not be safe.

Microsoft already signaled today to another round of layoffs in August!

No idea what will happen with the tsunami warning though, we just have to hope everyone, everywhere is safe. Then we will see what Nintendo does.
 
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You can find NS2 in stock in many retail locations on East Coast. Oriole aren't spending their money like they once were. Because they don't have money to spend.

If people don't have money to buy a Switch 2, a Direct isn't going to change that. If people want a console bad enough and ere either financially savvy or inept enough, they will find a way to get it. Unlike most I'm not that worried about the mere existence of Switch systems on shelves, mostly because Nintendo has massive supply. It feels like a good thing, like liquidity of success. I live on the East Coast and every time I pass the section at a store I take a peek. I have yet to see any Switch 2 systems in real life since launch day, and honestly the accessory and software sections often look carved out, but not always. I'm sure if it was my mission I'd find systems somewhere, but I'm not getting the read that N is overflowing here.

Wait, hold on...I think there might be some stock at a Target 100 miles away. Holy shit Nintendo, better get serious about that Direct, QUICK, before they sit there too long.
 
Ohhh excuses will be coming now , at end of day the direct is not live, this will have been recorded in advance so at end of day it just a case of Nintendo wherever uploading or releasing the video online , there stuff happening all over the word constantly unless it devasting then Nintendo won't be holding back just the so called YouTubers etc where wrong yet again, especially when Nintendo been constantly uploading videos the last 24hrs to you tube et
 
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You can find NS2 in stock in many retail locations on East Coast. Oriole aren't spending their money like they once were. Because they don't have money to spend.

Nintendo will need to show the consumer and investors why they should spend their money on Nintendo this Fall/Holiday.

This is not 2008. 2008 gaming companies actually made out well devise of the financial collapse. This time it will likely be world wide and gaming/tech will not be safe.

Microsoft already signaled today to another round of layoffs in August!

No idea what will happen with the tsunami warning though, we just have to hope everyone, everywhere is safe. Then we will see what Nintendo does.
Huh? The Switch 2 is selling at a historic pace. Being on shelves only helps that number accelerate.
 
The direct would have been per-recorded.

Was the quake really that bad?

Whether it's recorded or not, it doesn't matter. The Japanese are extremely cautious about this issue.

They postponed Advance Wars because of the Russian invasion.

So yes, there's a good chance it will be delayed until next week.

Switch 2 has no games...
 
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The direct would have been per-recorded.

Was the quake really that bad?

There were server updates planned. If those server updates were postponed, it could have repercussions for the Nintendo Store and ultimately a Nintendo Direct.
 
If people don't have money to buy a Switch 2, a Direct isn't going to change that. If people want a console bad enough and ere either financially savvy or inept enough, they will find a way to get it. Unlike most I'm not that worried about the mere existence of Switch systems on shelves, mostly because Nintendo has massive supply. It feels like a good thing, like liquidity of success. I live on the East Coast and every time I pass the section at a store I take a peek. I have yet to see any Switch 2 systems in real life since launch day, and honestly the accessory and software sections often look carved out, but not always. I'm sure if it was my mission I'd find systems somewhere, but I'm not getting the read that N is overflowing here.

Wait, hold on...I think there might be some stock at a Target 100 miles away. Holy shit Nintendo, better get serious about that Direct, QUICK, before they sit there too long.
Saying a Nintendo Direct "won't change anything" because people either can or can't afford a Switch 2 completely misses the broader context of why Directs matter—especially heading into the holiday season. The Switch 2 isn't a $299 impulse buy anymore. At $450–$500, it's a major family purchase. That means parents, gift-givers, and even core fans are going to want to know what they're getting into. A Direct provides that clarity—what games are coming, which bundles are worth it, what to expect in year one.

With a higher price tag, consumers are more discerning. They're not just asking "Can I afford it?"—they're asking, "Is it worth it right now?" A good Direct can be the difference between a holiday purchase and someone waiting another year. It shows software support, exclusive titles, and the roadmap that helps justify the investment.

Also, casually brushing off limited shelf visibility or assuming stock exists "somewhere" isn't helpful. Most families aren't road-tripping 100 miles for a console. If stock is patchy or accessories and games are "carved out," that sends mixed signals about availability and demand. Nintendo should care about that—not panic, but act. And a Direct is one of the best ways to re-engage consumers, retailers, and the media before the holiday rush.

So yes, a Direct does matter—especially now.
 
As a follow-up to my previous post about the importance of a Nintendo Direct, it's worth mentioning that the Switch 2 is starting to appear on store shevles fairly widely.. With the higher price tag, the conversation isn't just about availability—it's about value.

At $450–$500, the Switch 2 isn't just a successor to NS1, its competition has changed. It's now competing directly with entry-level gaming PCs, the PlayStation 5, and even iPads that double as devices for school or work. That higher price point means families are making more deliberate choices, and Nintendo needs to clearly show why the Switch 2 is the best option. A well-timed Direct can do exactly that by highlighting upcoming games, features, and the overall value of the ecosystem.


Edit: NS2 WAS ALWAYS going to sell out at launch. First mover advantage, FOMO, and early adapters are REAL. Wii U, and Vita had great start at launch as well. It became apparent shortly thereafter there may be a problem.
 
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