2005 Brand Strategy Survey
Nikkei Research announced the 3rd Brand Strategy Survey
Here are the various rankings
Perception Quotient Ranking
http://www.nikkei-r.co.jp/co_brand/ranking01.html
http://www.nikkei-r.co.jp/nkr_report/0403/02brand.pdf
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Overall : MS(01/02/02) Sony(04/01/01) SCE(38/29/61)
Business: MS(01/02/01) Sony(07/01/02) SCE(47/--/--)
Consumer: Sony(02/01/01) MS(03/09/05) SCE(33/--/--)
Within the bracket
the 1st figure is 2005 ranking
the 2nd figure is 2004 ranking
the 3rd figure is 2003 ranking
'--' means the figure is not available
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Corporate Royalty Ranking
http://www.nikkei-r.co.jp/co_brand/ranking02.html
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Business: MS(02) Sony(05) SCE(38)
Consumer: Sony(01) MS(03) SCE(20)
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Brand Image Ranking
http://www.nikkei-r.co.jp/co_brand/ranking03.html
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Business: MS(02)
Consumer: MS(19)
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Value Driver Ranking
http://www.nikkei-r.co.jp/co_brand/ranking04.html
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Information/Design Attractiveness Ranking
Business: SCE(08) Sony(14) MS(15)
Consumer: Sony(06) SCE(16)
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Product/Service Attractiveness Ranking
Business: SCE(20) MS(21) Sony(23)
Consumer: Sony(05)
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Customer/Service Attractiveness Ranking
Business: --
Consumer: Sony(24)
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Investment Attractiveness Ranking
Business: MS(09) Sony(23)
Consumer: Sony(05) MS(07) SCE(25)
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2nd Brand Strategy Survey
http://www.nikkei-r.co.jp/nkr_report/0403/02brand.pdf
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1st Brand Strategy Survey
http://survey.nikkei-r.co.jp/report/0304/06brand.pdf
http://www.nikkei-r.co.jp/report/0401/06brand-2.pdf
Nikkei Research announced the 3rd Brand Strategy Survey
Here are the various rankings
Perception Quotient Ranking
http://www.nikkei-r.co.jp/co_brand/ranking01.html
http://www.nikkei-r.co.jp/nkr_report/0403/02brand.pdf
-------------------------------------------------
Overall : MS(01/02/02) Sony(04/01/01) SCE(38/29/61)
Business: MS(01/02/01) Sony(07/01/02) SCE(47/--/--)
Consumer: Sony(02/01/01) MS(03/09/05) SCE(33/--/--)
Within the bracket
the 1st figure is 2005 ranking
the 2nd figure is 2004 ranking
the 3rd figure is 2003 ranking
'--' means the figure is not available
-------------------------------------------------
Corporate Royalty Ranking
http://www.nikkei-r.co.jp/co_brand/ranking02.html
-------------------------------------------------
Business: MS(02) Sony(05) SCE(38)
Consumer: Sony(01) MS(03) SCE(20)
-------------------------------------------------
Brand Image Ranking
http://www.nikkei-r.co.jp/co_brand/ranking03.html
-------------------------------------------------
Business: MS(02)
Consumer: MS(19)
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Value Driver Ranking
http://www.nikkei-r.co.jp/co_brand/ranking04.html
-------------------------------------------------
Information/Design Attractiveness Ranking
Business: SCE(08) Sony(14) MS(15)
Consumer: Sony(06) SCE(16)
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Product/Service Attractiveness Ranking
Business: SCE(20) MS(21) Sony(23)
Consumer: Sony(05)
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Customer/Service Attractiveness Ranking
Business: --
Consumer: Sony(24)
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Investment Attractiveness Ranking
Business: MS(09) Sony(23)
Consumer: Sony(05) MS(07) SCE(25)
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2nd Brand Strategy Survey
http://www.nikkei-r.co.jp/nkr_report/0403/02brand.pdf
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1st Brand Strategy Survey
http://survey.nikkei-r.co.jp/report/0304/06brand.pdf
http://www.nikkei-r.co.jp/report/0401/06brand-2.pdf