Stern is a douche but he's right to call out a team and potentially fine them for this. The game is for the fans, if the players are healthy, especially guys like Duncan and Parker, then you play them. He has to look out for the interest of the fans. Going to an NBA game isn't cheap, between tickets, food, parking, ect... families are lucky to be able to make a single outing out of it per year. What if that family (say Spurs fans) decides to go watch the big game against the Heat only to find that Duncan, Parker and Manu are ALL out because Pop wants to troll or act like he's smarter than the room. It leaves a bad taste in the mouth of the people who are the reason that Pop and Duncan and Manu and Parker make millions and millions of dollars. If the guys are not injured and able to play, they should play, that's their job.