Ads have gotten completely out of control
Like, its actually starting to make it tough to sit through a game
Just watch the Spurs/Jazz game from last night. The commentators seemlessly transitioned to ads while the play was happening. And so deceptively that you would think it was part of the commentary; the color guy said something like "you know what'd be good right now play-by-play guy? [insert ad]" as if he was about to make a remark about the game. There was a big graphic during play as well, which covered a third of the screen, and lasted probably 15 seconds.
There is a top play, best bench player, best hands, best pass, everything. And the pregame and 3rd quarter starts are all sponsored. They revisited the "keys to the game" in the 3rd quarter not between timeouts or free throws, but after a score. We missed an entire play because of it (and the next one was in a small box).
The chairs on the bench, the shoes of the players, the sideline banners, the graphics around the stadium, the area behind the hoop, everything. I know they haven't done ads on jerseys yet but tbh I don't know what ELSE they could do. Its the only thing left.