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[LectureMaster]

As per Chinese site Gamersky, the art director revealed in an interview that Black Myth: Wukong has about 30% of the sales from overseas.

Xuan: What percentage of Black Myth: Wukong's players are overseas? What do you think of the oriental visual expression in digital scenes?

Yang: The data from earlier times was about 30%, which actually exceeded our expectations and was recognized by many overseas players. In fact, they have no cultural familiarity or intimacy with the game, and even do not understand many of the spaces, shapes, stories, and performance designs. Why can they still feel the core content that the game wants to convey and even give it high praise?

In fact, being too rigid about the cultural context of a product may lead to some design errors. For foreign players, as long as the content presented by the game is logically self-consistent and consistent with common experience, they can fully perceive it. Familiarity and strangeness are a scale, which conforms to the doctrine of the mean. In the digital scenes of standard quality, those oriental feelings that they have never seen or imagined, but have impact, are enough to arouse stronger curiosity.

The game is reported to have 25 million copies sold, so around 7 million sold outside China, that's a very respectable number.

 

[LectureMaster]

 

[bender]

In before adamsapple tries to get in a LectureMaster thread before LectureMaster posts an adamsapple meme.

 

[coachmcguirk91]

I'm just curious how a single Player AAA game blows up in China? I understand its a Chinese studio developing a popular folk tale, but does the government mass market the game to get those sales numbers? Nobody saw this coming. Just bizarre

 

[adamsapple]

In before adamsapple tries to get in a LectureMaster thread before LectureMaster posts an adamsapple meme.

 

[LectureMaster]

I'm just curious how a single Player AAA game blows up in China? I understand its a Chinese studio developing a popular folk tale, but does the government mass market the game to get those sales numbers? Nobody saw this coming. Just bizarre

It's not coming out from nowhere. Ever since they dropped first trailer in 2020 people were hyped as fuck - the first proper AAA games from domestic, for Chinese guys. But many thought it was too good to be true, myself included.

But Game Science properly maintained the hype by releasing new in game footage/trailer every January and August, that's what convinced most people this is gonna be real shit.

As for government, ironically, if it was not for Wukong's outbreak, the government would still deem gaming as a detrimental habit to teens rather than a blooming industry in the country.

 

[MayauMiao]

As per Chinese site Gamersky, the art director revealed in an interview that Black Myth: Wukong has about 30% of the sales from overseas.



The game is reported to have 25 million copies sold, so around 7 million sold outside China, that's a very respectable number.

7.5 million to be precise, quite a feat for a new studio with an IP that does not even cater to western sensibilities.

 

[LectureMaster]

In before adamsapple tries to get in a LectureMaster thread before LectureMaster posts an adamsapple meme.

 

[JaksGhost]

I'm just curious how a single Player AAA game blows up in China? I understand its a Chinese studio developing a popular folk tale, but does the government mass market the game to get those sales numbers? Nobody saw this coming. Just bizarre

The #1 highest-grossing animated movie of all time is a sequel to a Chinese-made movie, only available in China. A movie that was released only 3 weeks ago... I just think people have underestimated China for some time, but they go hard for shit made in their homeland. If you look at games developed over there, single player AAA titles are damn near non-existent. Everything else on a large scale is either a F2P GAAS or a mobile title. Our media may not have covered it, but over there they were probably anticipating this title for some time.

 

[ProtoByte]

That's pretty low. The Chinese nationalism is strong.

 

[MayauMiao]

I'm just curious how a single Player AAA game blows up in China? I understand its a Chinese studio developing a popular folk tale, but does the government mass market the game to get those sales numbers? Nobody saw this coming. Just bizarre

This gameplay demo came out 4 years ago on IGN with 10 million views



So I'm not sure how you can say that no one saw it coming.

 

[CompleteGlobalSaturation]

Game is awesome and well deserved.

 

[Sintoid]

Magic tales from the east always appeal to western nerds
But after a couple of them you realize that those tales usually are overcomplicated nonesenses about wars and great warmasters

 

[Sentenza]

30% of 25 millions is a lot, but that aside it's not really clear what counts as "oversea" for this man.
Is Europe counted in that "oversea"? Are other Asian countries outside of China?