Motorola just needs a much better screen, better camera, better looking hardware design in general, and they'd be dropping killer shit. Their software is good enough since it's light, and their batteries are awesome.
Meanwhile everyone else (samsung, htc) are dropping killer hardware and just need better software.
the only phone they released so far that had any kind of google input was the Razr M and I. I don't really have any problem with either of those designs (granted, they may be exactly the same).
I agree that it will hinge on the screen quality and camera quality.