100% depends on the game. As an artistically inclined person, I like paint on mechs and spaceships, a wardrobe system like guild wars 2, special badass armors like the witcher sets in witcher 3 so I have something to aim for, constantly tinkering with the gear and style of companions in KOTOR games, etc etc. It all helps getting immersed and enthralled with a setting of a game. But there were plenty of games where I just didn't really give a shit. Zelda is a game where style is really more function. I'm only wearing the blue tunic so I can breath under water. Or Vermaintide. I'm just there to do a few rounds with friends. Or Valheim, it's really just the next stronger armor I needed.
so yea, entirely relative.