Sources familiar with Apple’s plans tell BuzzFeed News the company intends to hold a special event the week of September 7th, with Wednesday the 9th being the most likely date. September 9th is the same day on which Apple held this event last year.
Like Apple fall events past, this one too will focus on the company’s next-generation iPhones which are expected to arrive at market with a pressure-sensitive Force Touch display, an improved camera system, and a significantly faster more and power efficient wireless chip. Sources say Apple executives are likely to show off the company’s latest iPads as well, though that 12.9-inch “iPad Pro” seems to be a wildcard, still.
Also expected to debut at this event, the long-awaited successor to Apple TV. As BuzzFeed News previously reported, Apple originally intended to unveil the new set-top box in June at its annual Word Wide Developers Conference, but scrapped that plan a few weeks prior to the event. Multiple sources familiar with Apple’s plans say Apple TV is currently part of the company’s fall event. That said, this is Apple we’re talking about and with a month left to go before the event, plans can shift.