Based on revenue growth
http://seattletimes.nwsource.com/ABPub/2012/03/31/2017883795.jpg
They're a retailer that's growing very quickly. They're going to have razor thin margins which means by definition price per earnings is going to be high.
P/E with E small due to reinvestment means very high P/E. It's math.
Stock price isn't just based on static earnings, but fundamentals and speculation on future earnings. If investors think that Amazon is going to be the #1 online retailer and have a massive market in the future and make a solid 10-15%, then they will buy the stock, increase demand, increase price and with amazon investing lowering E, you have high P/E. This is investing 101.
This is from the article I posted:
"
Amazon.com on Thursday evening missed analysts' growth estimates for the fifth quarter in a row and saw its shares rise.
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so who cares about margin when your total revenue has been below expectation. add to the fact that even the margin are getting bigger.
Hey, I am not stupid. I never fight the trend. Even the loss I received today was more due to option trade in August that realized this week.
so, obviously market has a trend with Amazn, and its irrelevant what I think because none here are market makers. and I totally know that if stock market was based on fundamentals , we all would be rich right now, it isn't and that is why I never try to fight the trend