Nobody could follow them. The one thing kind of ironic to me about this match, is that if two guys on a Ring of Honor show did the exact same match, sold the same way, all the same moves and got the crowd going in the same way, and HHH (and I dont mean to single him out, because many veterans would say the same thing) was watching it, most likely hed say they dont know how to work and prostituting your finish over-and-over for a pop doesnt constitute a good match, no matter how much spot junkie fans react. Well, probably not in those words, but Ive seen veterans dismiss similar matches that the crowd went crazy for based on that mentality. And dont think there werent several people on that level who made those remarks, after hearing big stars criticize their matches on the indie scene that got over huge, with the smirking, They dont know how to work reaction who were saying this when it was over. But it is WrestleMania, and the rules for a WrestleMania main event differ. At the end of the day, they tore the house down. And without them doing so, this would have been a thumbs down show.
The show was a spectacle, coming off as a huge event live and most of the reaction from those attending was that it was a good show. From a production standpoint, apparently they cut way back on costs of production. If I hadnt heard it, I think Id have still noticed, but it made no difference. The feel of watching a show with that many people adds to the excitement. There is a give and take, as John Cena on the WrestleMania DVD noted that he thinks WrestleMania should move back to arenas even though there is more money that can be made at stadiums, and the stadium setting makes the event special, because it hurts the matches because of the sound. The thing is, if there was no noise throughout the show, you can say poorly micd or sound didnt travel well, but the reality was, between Rocks promo, the Edge vs. Alberto Del Rio match and the climax of HHH vs. Undertaker, the crowd reactions were tremendous on television. The crowd not being hot for much of the other stuff isnt miking, and to a degree it may be sound carrying, but much of the crowd had to have been dead for a lot of the matches.
On television, the reaction was more mixed, leaning toward the negative. To me, any show with that Undertaker vs. HHH match couldnt be a thumbs down show, even a WrestleMania where you are told so often that it is going to be the biggest show of the year that average isnt considered good enough. Still, there was more bad than good and the ending was roundly criticized. And when Rock opened the show saying this would be the most memorable WrestleMania of all-time, a show with one great match and bad creative doesnt quite live up to it.
Decisions on match order were constantly changing, but the final decision was made to go with The Miz vs. John Cena last, largely because the biggest draw on the show was The Rock, and the real main event was him having it out with Cena. Partially because everyone was waiting to see Rock, partially because following Undertaker vs. HHH was difficult, partially because to the live crowd it was a heel vs. heel match, the Cena vs. Miz match was flat. And even if you took all of that out, the two were off and had a bad match, although with Cena in a different setting a bad match would have gotten enough reaction to feel like a good match.
Then they did a double count out finish. Out of nowhere. The original camera shot missed the set up to the move, a running Cena clothesline over the barricade on Miz where both crashed on the floor. Miz in taking the bump, cracked his head on the floor and suffered a legitimate concussion, which is why creative was changed on Raw and nothing happened physically with him in the Steve Austin segment and also why he didnt wrestle on the show. Then Rock came out, but the General Manager dinged. Rock read the message, and when the line said, I think, he came back with, It doesnt matter what you think, and threw the computer on the ground. I was hoping to hear the computer selling like it had taken a bump like in that Edge angle, but no such luck. He ordered the match to restart, with no disqualifications, no count outs and no time limit. Dont all modern matches in WWE have no time limit to begin with? They got in the ring, and Cena went for the Attitude Adjustment, with Rock standing right behind him. Miz got out and Rock gave Cena a rock bottom and Miz covered him for the pin. The restart went :35. The crowd, completely pro-Rock, took it for the most part as a conflicted babyface reaction, in the sense they didnt like Cena, did like Rock, but werent happy with the creative.
In hindsight, had Rock not had his in-ring stuff with Miz and Alex Riley in Chicago on Raw, this would have been sufficient as an angle to get them where they wanted to go. But he did everything on television he did here, except the rock bottom, and he did it with Cena. But when its the big thing on the show, and youre spending $54.95 to $64.95, you expect more than you got on television the week before and the day after.
There were plenty of other issues with the show. Never have championships meant less in the history of Mania. Only two of the companys six titles were on the show, and one, the world title, was in the opening match spot. The scheduled Sheamus vs. Daniel Bryan U.S, title match was first changed to a lumberjack match that would turn into a Battle Royal with everyone on the roster not scheduled. It was also moved to a dark match before the PPV started. Then both it and the Battle Royal at one point were moved to the live show. Then they were moved back off. During the show, they didnt even bother to acknowledge the match had happened and wasnt happening, even though it was prominently pushed during the pre-game show. It wasnt until Raw the next night, when they did the match again, limited to under 4:00, that it was publicly mentioned they were even on the pre-show match.
It was bad because a match that had been built up for weeks on television, shot with a title change and some angles, was pulled to get in unadvertised comedy segments and very well done video packages that should have been used on television before the show, not taking the place of wrestling on a show where so many were getting a short shrift of time to perform in what is supposed to be their biggest match of the year.
Creative was constantly changing all week. One thing about this years show is that most of the winners appeared obvious, which led me to believe that at the end, they would change some finishes just for the sake of doing them. Not sure if thats the reason for Edge winning, because that really didnt make much sense, but the other surprises, the win by Miz was clearly done because it was the creative direction McMahon at the end believed was best going forward to build Cena vs. Rock; and the Lawler vs. Cole reversal was a way to keep heat on Cole by calling himself Mr. WrestleMania and talking about challenging Undertaker for his streak.
Another interesting situation regarded gambling odds being taken on matches, both in England and on offshore sites, most notably the high-profile Bodog site. Edge, Michael Cole and Miz were all heavy underdogs and won, which created a situation where people who know the outcomes can make some money with insider knowledge, although not a killing because of the low limits. Even the writers, who know all the finishes, can be wrong because of how they change finishes on whims even as late as the day of the show.
Based on the fact reality TV shows like Dancing with the Stars now pull big money on offshore betting, they tried WrestleMania, but the dynamics are completely different in the sense the finishes are all predetermined. The Nevada Gaming Control Board has made it illegal to take bets on pro wrestling or anything that is predetermined, but offshore betting sites dont have any kind of regulations.
Of the big three matches, Undertaker vs. HHH was the only one that delivered. Lawler vs. Cole seemed like an easy match to book, your classic babyface vs. manager match that goes short and since its the biggest show of the year, you get the payoff. Instead, this, while much better psychologically, wound up similar to last years Vince McMahon vs. Bret Hart match in that they went too long, and pretty much killed the match with the lengthy period of Lawler selling for Cole after Jack Swagger had interfered. Thats the kind of match you dont want going more than 6:00.
The celebrity appearance of Nicole Snooki Polizzi of Jersey Shore, which got more gossip site press than Rock, meant little to the live audience as she was booed coming out. She did two spots, stemming from her days as a high school gymnast and cheerleader, a double round-off into the corner on Michelle McCool (who alertly moved up a step to save the spot as she was landing short) and a back flip into a splash for the pin. Shes right now not scheduled to do anything with them further. As celebrities put in a ring goes, she was protected from having to do anything but her spots and as far as her spots, they were exactly what youd want, good quick TV highlight material.
As far as PPV business, it been known that Vince McMahon set a goal after last years show did disappointing numbers that he wanted 1 million buys worldwide. So thats the barometer. If the show did well, the company will likely send out a release in a few weeks. If the show doesnt reach that goal, it could be until the end of May or early June before the number is released. Right now we dont have anything other than some early trending signs which look extremely good and a first day cable estimate of 630,000 (which would be a North American number, and would indicate a world wide number that would beat 1 million). That would compare to 497,000 last year; 582,000 in 2009, 697,000 in 2008 and 825,000 in 2007. Our feedback is up 22% from last year, and thiss with a web site problem on 4/5 that led to numbers not being as big as they would have been. But that is consistent with what the first day cable estimate indicates. Our web site feedback is usually a good predictor, but far from foolproof. If you go with the idea that minus Rock, this show does the same as last year (worse lineup and a year later as negatives; not following UFC as a positive), these numbers would indicate the Rock difference just on this show was worth about $4 million in increased PPV revenue alone for this show not counting any merchandise increase (going with the idea the show was selling out with or without him and he had no bearing on the live gate). Thats not including whatever value he was in the increase in other areas of company business. But like with UFC, any numbers this early can be way off. Our Royal Rumble feedback was up far more than that from the 2010 show and the Rumble turned out to be down worldwide and only up a little domestic from the year before. But at least the signs are good.
The company went with the marketing idea that Johnson would bring older fans back, and just based on feedback, that seems to have worked not just with older fans, but younger fans as well. Steve Austin being on the show was also part of that strategy, but I really dont think he, as a referee, was going to mean that much, since hes refereed at Manias in the past and on other shows that his appearance didnt make a difference on. The idea is Snooki would reach an audience that normally wouldnt buy the show. She exposed the idea of the show in places that wouldnt have covered it otherwise, but Im skeptical she made any significant difference on PPV.