I blame ROH for starting the chant the name of the promotion thing.
ECW, RAW (the Japanese company), AAA at times, Stampede had it a few times, GLOW near the end, and the German CWA did it as well. Even WWE and WCW got it a few times in the late 90s.
While Invasion was terrible overall for a story arc, I really did love WWF New York crowd chanting WCW and Cole and Tazz stumbling over their lines for a second.
here's a hypothetical for you guys: you're granted full creative control over John Cena in WWE. what do you do with the guy?
I would put him in the Undertaker role circa the Teddy Long "you are going one on one... with the UNDERTAKER!" days of just showing up to teach a certain heel a lesson, or create a special attraction while the Champions or other big name is gone (as they did on the most recent Raw for example with Bryan not able to wrestle), and the dark matches to let people go home happy.
If a story line is needed, well then I would find a Bobby the Brain Heenan like manager for Cena to feud against. Just constantly rotating out individuals or tag teams out every month to three months for him to feud against as the villainous manager tries to "end Cena-mania". Sylvester Lefort, AJ Lee, William Regal, or Uncle Zebekiah Bass Mantell Colter could fit that role and survive those terrible "comedy" segments Cena would do against them.
Good way to bring up NXT or Performance workers as a quick test on the main stage or try outs for the company for a night, let's Cena still be active and keep the kids happy, while letting others already established or newly arrived with a gimmick and plan (like the Wyatts or Shield or Xavier Woods did) do what they need to do.
What heel action generated the most intense amount of heat you've ever seen?
I think this is a big reason why we don't have more great heels. There are too many restrictions and bad guys aren't allowed to do too many things that could get them some legit heat.
Watching some of the classic stuff on the Network, Roddy Pipper straight up calls Bruno Sammartino a
to his face in the middle of the Garden. You'd never see anything like that from a heel these days.
Going off both of these posts, but Punk's Straight Edge Society house shows and dark matches where he offended people by proclaiming himself to be and acting as "Jesus". If they had fully allowed that on television, let him act as a cult leader consonantly converting new members (which they did at house shows and the like) from the audience, and allowed Punk to say even more "sacrilegious" things I bet it easily could have gotten to Sgt. Slaughter as an Iran sympathiser level heat and pay off.
Would have been disastrous for all the marketing, licensing, and advertising they had that year since most every company would leave them though.