The term "Western devs" is misleading in today's world. I could understand back in PS2-4 era when American/Canadian devs dwarfed the number of other European devs, but this is not the case anymore, hence the term "Western devs" applied primarily to strictly NA devs, but considering companies like Larian Studio and CD Projekt Red aren't part of NA (yet, the term still mostly applies to NA devs), people need to start using the term in more specific way.