Just watched the trailer for Dead Island. I don't watch many trailers for games - so my opinion on this subject is by no means authoritative - but this one was very impressive.
Initially this was down to the music in the trailer. Melancholy, haunting, yet beautiful and slowly building with more emotion. I applaud the developer's bold choice to pair slow, laconic music to the imagery of vacationing family's fight for survival.
Most of the events occur in reverse, which means that you slowly build up an awareness of what has transpired and don't fully comprehend the weight of the imagery until later into the trailer. It's a good way to immediately grab the viewers attention and then allowing themselves time to explain why the events should mean something to them.
Overall I was very impressed; does this mean that I'll buy the game? I don't know. The disappointing thing is that the game is essentially a FPS "with a heavy focus on melee combat, character development and customization of a vast array of weapons." It also states that "All of these gameplay features are presented in a dark story inspired by classic zombie movies with a gritty and engrossing campaign that can be played with up to 4 players in co-op mode." Why is this a concern?
Firstly, I'm not big on FPSs. I've played them, just not that much. I'm not sure if it's my hands, my brain, or the fact that I haven't played them much but I don't seem to do well in them. As soon as the pressure builds by accuracy goes out the window, I have trouble locating where the attack is coming from and not long after that my POV is on the floor and the screen is red. Fallout's VATS system is what saved that for me. Yay, slowdown!
The description and some of the accompanying screenshots of the game seems to be slightly at odds with the trailer and the mood it paints. The trailer creates the impression that this is more of a personal story; a game where perhaps the focus would be on character development, interpersonal interactions and survival. The screenshots and copy, however makes me think this is just going to be a L4D style game. I also get the feeling that the characters in the footage are not going to be who you play as which would be a huge disappointment.
Hopefully I'm wrong and there's a brilliantly FPS Survival Horror Character Driven game on the horizon; somehow, I doubt it.