You know, I read a review for the Hellcat a couple years back that said something along the lines of "if you buy this car, most other car guys are going to make fun and tell you how stupid of a purchase it is or why some other car makes more sense, as if you don't have any idea what the car is other than the HP number on the spec sheet... .... but oh no no, anyone buying a Hellcat knows exactly what they're buying."
I think it'll be the same case with the Demon. I have not a clue how much it'll cost, but let's pretend it's, say, $95K. There will be a large portion who know they could build something faster or more "their own," but they don't want to - they kind of like the jaw-dropping that coems with the Demon. And of course, you have lots of old men who will garage it or never use it to 1/10th of its potential; but is that really ANY different than 90% of the retired men buying a Corvette, or young silicon-valley middle managers buying M3s and 911s?
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Anyway, it's a stupid car, sure. And yeah, this isn't gonna keep carrying FCA very long. But in the short term, they're unique. And I like unique.