Breaking: Xbox and Microsoft reveal global price increases for consoles, accessories — and even games

Bold Strategy Cotton GIF by MOODMAN
 
Already seeing the usual cacophony of "lol tariffs" on socials. Looks like tariffs will be the new corporate excuse for greed. Tariffs aren't making the hardware this much more expensive, and it certainly isn't a justification for raising game prices.

This is Microsoft (probably intentionally) putting the final nail in their hardware coffin and following Nintendo's new pricing model as a publisher.
 
Mithos said:
One of the reasons I don't own a "current" gen console, by the time you could really walk in in any store and impulse buy, it had gone up in price.
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It's not like PC's haven't been affected. Long gone are the days when you could get really good cheap parts for the PC .
It's happened for almost everything from cars to food, to broadband, to the price of going to see a band at a concert

I think paying more than £70 is terrible, so bad for any real meaningful growth in the AAA game industry
 
Zacfoldor said:
XSX at $599.99 is CRAZY considering the PS5 Pro exists.

Imagine how much their steambox is gonna cost.

They are giving up. They know their future is as a 3rd party publisher.

AFAIK Sony hasn't increased their price in the US at all. This also helps Switch 2 by making everyone hypocrites who blamed it. I also own a XSX so my consoles just got more valuable. If Sony don't raise their prices in the US, this is the nail in the coffin on the series consoles. Wow, it feels good to see this day. Microshaft finally coming home to roost. All because they want to make the trade war look bad and because Nadalla refuses to eat 100 dollars per console sold when they aren't selling any consoles, instead of waiting it out a few more days. This is lunacy and I'm here for it. Goood on you microshaft. I think your next console should cost a million since gamepass is just so good.
Golden Girls Dancing GIF by TV Land


Hey gamepass fans, wanna talk more about how much of a banger gamepass has been in 2025?
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Hopefully sony doesn't but if this is tarriff related I fully expect them to follow suit.
 
That's now the second increase in Australia in a couple of years, going from AU$750 in 2020 to $850 now.

Funny how Sony announced its second increase a few weeks ago to AU$830, briefly leaving the Series X cheaper at $800.

But Microsoft wasn't having that. They seem committed to tanking console sales.
 
I told people that Microsoft was done subsidizing consoles and if they come out with any new xbox hardware people are going to have to pay a premium for it...

Can you imagine buying an Xbox Series S over a PS5 Digital at these prices?
 
For those thinking its all about dropping out the console market, it is entirely on tariffs. No company will take these taxes are foot the bill alone, by this senseless hike they are still footing part of the bill. If the hardware was making nothing or loss, it is now making a massive loss.

Americans are now paying more import taxes than brazilians on chinese products, I had one supplier who was doing a major wholesale sales on figures calling off any deal to ship to US because these products are made in China.

Xbox consoles are controllers are all made in China, while Switches for American market are made in Vietnam, the PS5 are vastly made or entirely made in China because I only know about the launch units having a few made in Japan as they did with the launch models of PS3 and PS4.

Generic said:
Tarrifs aren't causing the price increase in games.
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Everyone has been hinting on that, even Larian's manager, the increasing dev costs in a stagnated population market + inflation YoY worldwide being higher than usual thanks to the pandemic.
 
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Thick Thighs Save Lives said:
I'm not okay with any of the platform holders when they raise software prices, no matter who did it first (Sony, Nintendo, or MS). I edited the post out since it's not fair to just single out one platform holder when evidently they are all doing it.
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I think asking more than £70 a game is going to do more hurt than good and put many kids off AAA console gaming.
I'll pay it of course but I like to see growth in the AAA space, but £80 to £90 is mad and more than our mortgage each month
 
Dane said:
For those thinking its all about dropping out the console market, it is entirely on tariffs.
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No it isn't. It's greed and Microsoft deciding to stop subsidizing console sales losses. They've been raising prices elsewhere for a few years now. "Tariffs" gives them a convenient umbrella to duck under when they raise prices in their largest market.

Tariffs have nothing to do with the increase in the price of games.
 
Beechos said:
Hopefully sony doesn't but if this is tarriff related I fully expect them to follow suit.
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It's crazy that MS, the 2nd richest company in the world, can't eat 100 dollars per unit on failing hardware that isn't selling that much while Sony, a much, much, much smaller company hasn't even changed their price yet in the US.

CRAZY.

It's like MS closing down a bunch of stores because they can't afford one roll of toilet paper a day for the bathrooms.

This doesn't feel like necessity to me. If feels like Nadalla said "no more selling things for a loss, EVER" and instead of intelligently adapting they had to follow that hard and fast rule and jack up prices.

I'm not sure what Sony will do, but nothing they could do will matter now because of this. Sony gets a free pass to raise their prices and nobody can say shit or they keep them low in the US. They win either way. Another nail in the coffin of Xbox brand in the US. They need new hardware yesterday. From now until end of gen, I'd speculate way less xboxes to be sold, especially xss. No one who did any research would buy an Xbox vs any other console right now after this shit. Who buys XSX without exclusives at this price to play gamepass? Gamepass is an appeal to value. Where is the value. This also seals it for Switch 2. It will sell like hotcakes if they can keep the price at current levels because this normalizes higher prices on hardware. Where is our subsidy Microsoft? Gone with the wind.
 
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If it was tariffs wouldn't the increases be much more? Tariff on China is like 145% for this kinda stuff isn't it?
If they are made somewhere else, then the tariff is only 10%.

Anyway, this is why I want a Switch 2 at launch.
 
Nydius said:
No it isn't. It's greed and Microsoft deciding to stop subsidizing console sales losses. They've been raising prices elsewhere for a few years now. "Tariffs" gives them a convenient umbrella to duck under when they raise prices in their largest market.

Tariffs have nothing to do with the increase in the price of games.
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If you think they'll foot 140% tariffs alone, that's on you

Sakura said:
If it was tariffs wouldn't the increases be much more? Tariff on China is like 145% for this kinda stuff isn't it?
If they are made somewhere else, then the tariff is only 10%.

Anyway, this is why I want a Switch 2 at launch.
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They're footing part of it, the Main Street doesn't know what to do because they rely on chinese products that aren't exempt.
 
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Zacfoldor said:
It's crazy that MS, the 2nd richest company in the world, can't eat 100 dollars per unit on failing hardware that isn't selling that much while Sony, a much, much, much smaller company hasn't even changed their price yet in the US.

CRAZY.
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Sony's US inventory maybe hasn't run out yet.
 
Dane said:
For those thinking its all about dropping out the console market, it is entirely on tariffs. No company will take these taxes are foot the bill alone, by this senseless hike they are still footing part of the bill. If the hardware was making nothing or loss, it is now making a massive loss.

Americans are now paying more import taxes than brazilians on chinese products, I had one supplier who was doing a major wholesale sales on figures calling off any deal to ship to US because these products are made in China.

Xbox consoles are controllers are all made in China, while Switches for American market are made in Vietnam, the PS5 are vastly made or entirely made in China because I only know about the launch units having a few made in Japan as they did with the launch models of PS3 and PS4.


Everyone has been hinting on that, even Larian's manager, the increasing dev costs in a stagnated population market + inflation YoY worldwide being higher than usual thanks to the pandemic.
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But it can't be all down to just Tariffs, though. Everything is going up and costing more these days, other than Petrol Mind you, I'll be very happy to see far less stuff made in China and move back to manufacturing consoles in Japan, Mexico Singapore rather than the sweatshop shit we get from China and the less we deal with the CCP, the better
 
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Dane said:
If you think they'll foot 140% tariffs alone, that's on you
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If you've forgotten that most electronics and electronic components were exempted from the reciprocal tariffs back on April 12 and want to keep licking the boot of greed, that's on you.
 
Team Andromeda said:
But it can't be all down to just Tariffs, though. Everything is going up and costing more these days, other than Petrol Mind you, I'll be very happy to see far less stuff made in China and move back to manufacturing consoles in Japan, Mexico Singapore rather than the sweatshop shit we get from China and the less we deal with the CCP, the better
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They'll likely follow Apple to India and Vietnam.
 
Dane said:
They're footing part of it, the Main Street doesn't know what to do because they rely on chinese products that aren't exempt.
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Ain't no way they are footing it. A 140% increase of 299 would be an extra 418 dollars. But they only raised the price to 379. They aren't eating an extra loss of about 340 dollars every series s. If they managed to sell 1 million consoles that would be an over 300 million loss. And that isn't even factoring in the margins for retailers etc. It would be more profitable to just not sell the consoles at that point.
Nydius said:
If you've forgotten that most electronics and electronic components were exempted from the reciprocal tariffs back on April 12 and want to keep licking the boot of greed, that's on you.
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That didn't apply to game consoles.
 
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So I didn't see this immediately but tell me about the game price increases.

What games are going up? All of them?
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As a Switch 2 fan, this makes me happy. I'll never forget how we got treated over reasonable price increases for the 2nd highest selling game of all time and the most anticipated console of all time when it was just $449.99.

This is the real greed, but go ahead and divert blame even though Sony hasn't followed suit in the us. MS can't even afford 100 dollars per console on a console that sells nothing and they are also jacking up games? Only people who don't follow this industry will recommend or touch their products imho. They continue to fuck up.
 
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Sakura said:
Ain't no way they are footing it. A 140% increase of 299 would be an extra 418 dollars. But they only raised the price to 379. They aren't eating a loss of about 340 dollars every series s. If they managed to sell 1 million consoles that would be an over 300 million loss. And that isn't even factoring in the margins for retailers etc. It would be more profitable to just not sell the consoles at that point.

That didn't apply to game consoles.
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That's why i've said they are partially footing it, because companies are expecting some deal to happen before the worst case scenario.
 
Mibu no ookami said:
If Sony doesn't follow suit before GTA6 releases, it will be the end of the xbox brand as an option in retail...
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Gotta be honest, it may not be the best business sense, but I'd 100% keep prices flat if I was Sony. At least until after GTA6 hits and has a big console push. (My ass would probably be fired lol)
 
Bro that PS5 Pro purchase has been paying in spades.

Mibu no ookami said:
If Sony doesn't follow suit before GTA6 releases, it will be the end of the xbox brand as an option in retail...
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I think they will follow suit. They are very exposed on this retarded tariff policy. Same as most other gaming HW businesses.
 
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