Microsoft is increasing the prices of Xbox Series consoles in the US... again.

So if consoles aren't covered by tariffs exemptions anyone expects Switch 2 and another PS5 price increases in US in the next ~6 months?
If the answer is no, it's only because those companies are actually trying to sell hardware as core to their overall strategy. MS has the least leverage to increase prices based on demand, but they're also very clearly shifting away from consoles as the centerpiece of the Xbox brand. So as far as they're concerned now, price the shit at $800. If 20 people buy it, great. And next gen, they'll put out an $1000 Xbox hybrid that can run windows, your entire Xbox library( both PC and console), have Epic and Steam stores, a partridge and a pear tree. And it will sit alongside the Surface line as far as whatever sales they get, not across the aisle from the PlayStation in your local Bestbuy. I'm dead serious, it wouldn't surprise me at all next gen if the Xbox is sitting in the PC section alongside the other pre-builds.
 
I think it's to cover up the failure.

Look, what failed was the entire strategy Phil Spencer created when he took over Xbox.

But if Phil Spencer admits the error in the entire strategy, unlike Redfall, there's no way to talk about an "accident" or "it was just a mistake"; he would have destroyed Xbox.

The goal is for Xbox to stop selling in a way that allows him, Phil Spencer, to talk about "external conditions," "market conditions," "It was Matrick who lost the last generation."

I knew Microsoft would do this. They always try to blame something or someone when their vision or strategy destroys the business.

Windows Phone didn't end because MS fragmented a platform to cram in PC, Xbox, and Windows Phone integration (something no one even cares about or wants today) with 3% market share. It was because Google didn't make YouTube for Windows Phone. It's never the fault of MS's stupid strategy... It's always someone else's fault.

The Xbox 2TB is meant to "increase the failure" and further demonstrate that "the market no longer wants consoles."

"Look how hard we tried, even with an extra premium version; still, no one wanted it."
I'm wondering how much of that strategy was due to Nadella saying he wants Azure levels of growth all over MS- Xbox included.

Either way, we know where the blame lies for these cost increases, and overall its not solely MS.
 
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Just a question, because I can't keep up with all this tariff bullshit. When they raised prices back in May, was that to reflect coming tariffs? If so, did the tariff schedule change since and this is a 2nd round of increases to reflect that? Decrease in value of US Dollar? Because the reason being given this time around is 'dynamic macro-economic' environment. Meaning since the last increase which I was of the impression was already for that reason?
 
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This is the rhetoric Phil wants, "it's the consoles" "it's the market"; it's not the Xbox and not Phil Spencer's idiotic strategy
He has to know that he selectively chose Xbox and PlayStation and left out Nintendo for a reason. It would have skewed the numbers. He also has to know that the Xbox situation and the PlayStation situation are not equal. He can whine that people are not getting the message but it is his fault in the way he presents it.

I believe we will not know if lost Xbox sales will move to PlayStation until the next generation. Currently the video game console market is showing growth by most articles I have read. However, I also believe consoles have a risk of pricing the mass market out and moving them to phones/tablets or low-end PCs (not $1000+ handhelds/pcs), but the sky is not falling.
 
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I thought a multimedia device was literally defined by its name, the ability to serve as a means to use multiple forms of media. You're saying it's moreso whether the device has its own walled garden or is open to other storefronts beyond its remit? So what's the reason for something like the iphone having an exemption but not the PS5 or Xbox consoles? They're all walled garden devices or am I completely misunderstanding you?
Don't ask me why, I am just telling you how the rules currently works. I didn't make the rules. iphones are right now making it really difficult to run third party apps on it even though the (EU) law told them to allow it. Game consoles are not part of that ruling because they are not considered computers. And by trying to argue that they ARE computers, in order to get lower tariffs, you would get hit with EU law against walled gardens with computers. International Laws are minefields.
 
I'm wondering how much of that strategy was due to Nadella saying he wants Azure levels of growth all over MS- Xbox included.

Either way, we know where the blame lies for these cost increases, and overall its not solely MS.

If it's Azure, it's not so bad... If they're demanding Office-level profits, then Xbox is screwed.
It's impossible for Xbox, a B2C consumer product, to have the same profits as Office, a B2B monopoly.
 
If it's Azure, it's not so bad... If they're demanding Office-level profits, then Xbox is screwed.
It's impossible for Xbox, a B2C consumer product, to have the same profits as Office, a B2B monopoly.
I don't think it's Azure or Office in terms of absolute numbers but I suspect that the aim is to have a particular operating income percentage that matches other divisions. A lot of the xbox shills think this is unrealistic though simply because they know it means smaller install base for xbox consoles and games going to Playstation.
 
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Microsoft is increasing the prices of Xbox Series consoles in the US... again.

I Am Groot What GIF by Disney+


Microsoft is increasing the prices of Xbox Series consoles in the US... again.


crushed noo GIF
 
I think it's to cover up the failure.

Look, what failed was the entire strategy Phil Spencer created when he took over Xbox.

But if Phil Spencer admits the error in the entire strategy, unlike Redfall, there's no way to talk about an "accident" or "it was just a mistake"; he would have destroyed Xbox.

The goal is for Xbox to stop selling in a way that allows him, Phil Spencer, to talk about "external conditions," "market conditions," "It was Matrick who lost the last generation."

I knew Microsoft would do this. They always try to blame something or someone when their vision or strategy destroys the business.

Windows Phone didn't end because MS fragmented a platform to cram in PC, Xbox, and Windows Phone integration (something no one even cares about or wants today) with 3% market share. It was because Google didn't make YouTube for Windows Phone. It's never the fault of MS's stupid strategy... It's always someone else's fault.

The Xbox 2TB is meant to "increase the failure" and further demonstrate that "the market no longer wants consoles."

"Look how hard we tried, even with an extra premium version; still, no one wanted it."
Pretty well said IMO. I wouldn't expect Microsoft to do it any other way as failure can't possibly be their fault.

The fall of Xbox is really confusing to me. I absolutely hate Microsoft in some ways, and in many ways I find Xbox completely useless and wouldn't recommend anyone to buy one but at the same time I own every generation of Xbox outside of XBO since XBS fulfills that generation fine and I have a ton of nostalgia for Xbox that keeps me wanting to play there.
 
Don't ask me why, I am just telling you how the rules currently works. I didn't make the rules. iphones are right now making it really difficult to run third party apps on it even though the (EU) law told them to allow it. Game consoles are not part of that ruling because they are not considered computers. And by trying to argue that they ARE computers, in order to get lower tariffs, you would get hit with EU law against walled gardens with computers. International Laws are minefields.
I didn't say you did, but as you seemed knowledgeable and assured enough based on your initial reply and what you're saying here, it didn't seem unreasonable to ask if you had any further insight on the exemptions and how its applied. I'm actually learning something here (if what you're saying is accurate).
 
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Sure miss in 2000 when I could buy a five year old console for $99.
After the console launched for $299 five years earlier.

Its almost like old technology got cheaper over time?
What a terrible industry this gaming thing has turned into.
 
The way prices are trending (esp with tariffs and cogs), it looks like the next Xbox systems will cost a ton if those rumours are correct aiming at higher end specs.

As for PS6, that's a harder thing to figure out. On one hand, they increase prices like everyone else and PS5 Pro is already $750 US. And it's already slimmed down with no disc drive. The chances of PS6 digital system being equal or cheaper is basically zero unless a miracle happens with cheap ass cogs, tariffs back to zero, and Sony is willing to bite the bullet subsidizing a couple hundred bucks like the old days console makers ponied up to help keep the price low.

Subsidizing is basically a no go as game makers, since they've preferred starting around breakevenish right from day one from last gen. They seem to have no appetite dumping profits down the first year or two with that strategy.

Console makers have basically copied what lots of consumer goods companies started doing in the 2000s. Profit over volume. They'd rather sell a bit less, but at higher margins. It also streamlines the business with less inventory and manufacturing, as well as less fidgeting with pricing going down which is always a pain in the ass. Raising prices may piss off customers, but it's easier to push internally. But once someone wants to reduce prices at head office, it's a shit show and is harder to get approval because it sets a precedent with consumers they are willing to make stuff cheaper. For most things in life, it's rare for stuff to get cheaper over stretches of time. At best, you got something like bananas or apples still at the same price as 20 years ago. But most stuff goes up in price.

It's because the gravy train is seemingly over. Companies were able to justify subsidizing because they saw userbase and profit growth, but that's no longer the case in the console space. Costs are not scaling because Moore's Law is truly dead, so computers getting cheaper and better every few years simply does not happen. They don't even have free/low borrowing costs, and with persistent inflation comes increased development costs. I don't see how this ends any different than jacking up prices and hoping a core audience remains for them to milk dry.
 
Can you guys imagine what the price of the XBOX consoles would be if they had the best selling hardware on the market? $1000-$2000? This just opens the path for more expensive hardware, anti-consumer shenanigans and overpriced games for the competition going forward. Next generation is going to be an absolute catastrophe.
 
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I currently own a PS5 and Switch 2 but even though I have a healthy income, I'm currently thinking of going down to a single console ownership.
The increased cost vs amount of playtime just isn't worth the extra money.
My predicament is that I want to try GTA6 but I despise PlayStation and its current DEI policies and with Nintendo I have a feeling that a lot of third party games such as Hell is Us won't arrive on Switch 2.
 
This might help the next gen Thousand Dollar Xbox look better. I think they are going to go multi sku and have a very expensive one for the real hardcore types.
 
I love how people here think MS should cannibalize their profit from CoD to negate the impact of a policy that is moronic but that is made by their side.
 
I didn't say you did, but as you seemed knowledgeable and assured enough based on your initial reply and what you're saying here, it didn't seem unreasonable to ask if you had any further insight on the exemptions and how its applied. I'm actually learning something here (if what you're saying is accurate).
Ah, sorry that I had assumed things.

Basically there was this ruling by the EU that forces iphones to allow competing stores on their phone, because modern phones are treated like computers.
Article on it:
The actual law: Digital Markets Act

Separately, USA decided that computers are exempt from the 30% tariffs.
We are discussing the possibility of re-categorizing Gaming Consoles as Computers, thus bypassing the Tariffs. However I point out that doing so will trigger the EU Digital Marking Act and thus make the Consoles illegal to sell in the EU.

Then again, how much does Xbox sell in the EU anyway? I can imagine in an alternate universe, Xbox decided that they will just not sell to the EU at all and thus obeying EU law, just to save 30% price increase in America. And if rumors are true then the next generation Xbox would be EU compliant anyway.
EDIT: Nevermind. By calling the Console a Computer, it might violate 3rd party game contracts. So this is definitely a pipe dream.
 
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The stupidest thing here is that it indicates that Microsoft is still manufacturing the consoles despite no one buying them.
I'll pay close attention to the upcoming Circana numbers in order to assess if you are lying or telling the truth here. "No one buying them" would mean a 100% decrease yoy.
 
Please explain how they lost it when they have gamepass which essentially gives you access to hundreds of games? They're telling you that you don't need to own your games to play them yet complain that everyone didn't buy games on the Xbone and did on the PS4? You don't NEED a library on Xbox anymore to have a library of games! You only need to rent games!
huh? Xbox is on their way out of the console business and needed to turn into a 3rd party publisher and release their games everywhere to remain in the industry.

Gamepass literally did more harm than good to them. There's also a reason why they aren't mentioning Gamepas numbers for years.

The fact that 3 years ago they were on trial against Sony for the COD IP and now w have PS5 + COD bundles again says it all lmao.

Xbox as a brand didn't loose only between 2005 and 2008/2009. That's it.
 
Why do Sony fans still console war? What do you have to prove still?
Console wars are unfortunately the basis of most discussions on this and many other forums. When Dring spoke about a contraction of the console market (which was a flawed prognosis anyway) many team green posters were blaming Sony for their greed in raising prices. Those same posters are not calling out Microsoft in this thread for greed with the most recent Xbox price rise, it's now a tariff problem. It makes discussion on this board pointless when posters are not discussing in good faith. It's also usually possible to tell who the poster of a thread is before looking, based purely on the thread title and who is being either criticised or ridiculed. To call out Sony fans is a bit rich when MS fans are equally engaging in console wars.
 
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