They should have focused on the PC Version and released a solid one in December. They would have still made their entire development budget back. In 3 months, they could have released the next gen console versions, again, solid releases and that would have been all profitt, and then in the summer release the heavily cut down last gen version (I don't think even poor performance would be cared much about by then and on those platforms), and that would have ben pure profit, not to mention the continued PC and next gen console sales that would come up as people upgrade and want a showcase title to test their new GPU's and consoles with.
Instead the social media and critical discussion around the game has turned poisonous, and the good will for their company has gone down the toilet. IMHO heads should roll at the top.