Now that all the hype is over, it’s time for reality to set in. All the initial guesswork is over because the NFL Draft is over. But the real questions are just beginning. In this post, I will address a few of the many things you rookies can expect to be thrown at you…all at once. I will also advise you on what does – and doesn’t work. Why am I qualified to speak on it? Because I was once where you are now. I was once an NFL rookie with the world in the palm of my hands. I’m also a former first-round draft pick who let it all slip through my fingers.
The first thing you’re going to notice is all the attention you’re getting. People are coming out of the woodwork. As crazy as it was in college, it’s officially about to kick up several notches.
There’s two ways you can process it all. You can be humble and surround yourself with trusted people who have already experienced what you’re about to experience. Or, you can decide it’s time to party. That’s what I decided twenty-five years ago. I had no idea what that decision would mean to me, to my new employer, to my teammates and to the people in my life who care about me. I didn’t understand the position of favor and influence I had. I was immature and insecure.
One thing every NFL rookie has in common is what I call “The Vulture Culture.” You already have and, at several times in your career, you will continue to experience people who want to be attached to you simply because football is affiliated with your name. I know you think you already know this, but you really don’t know how intense “The Vulture Culture” can get.
For me, it started in high school. On that level, people would do favors for me because they saw my athletic talent and they thought they could “get in early” on possibly cashing in later. During college, “The Vulture Culture” went to another level. It looked like this: hundreds of thousands of fans – not just at my university, but throughout the country. My popular name became a breeding ground for people making me offers I found it difficult to refuse. It also meant that the people who recognized my name had access to things they wouldn’t normally have access to. Angles are common in a successful athletes’ world.
Once I was drafted by the Steelers as the seventh pick in the first round, all of a sudden, I had an entire city of people (a city I had never set foot in) who “love” me. Everyone wanted a piece. You know the old saying, “Men want to be you; women want to be with you.” It was that times a million.
The people within “The Vulture Culture” in my life were very aware of what being a first-round pick meant. Before I started picking up the tab everywhere (a potential pitfall for NFL rookies), the tab was picked up for me everywhere. In the beginning, I couldn’t pay for anything. Everyone was more than happy to comp me whatever I wanted – including my agent who definitely had an ulterior motive. I’m not saying all agents do; I’m saying mine did. People were making their own predictions about my future, and they wanted in on it.
But there was a catch.
After a short time of being the recipient of favors from “friends,” those same people waited for their opportunity to hit me up to fund their dreams, goals and professional aspirations. They called it “investing.” My agent at the time even talked me into “investing” $100,000 to recruit more athletes to sign with him, with the promise that I’d get a triple return on my “investment.” I never saw a penny back of my original “investment,” and I definitely never saw a return on it.
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Once I was getting paid handsomely to perform (with the ultimate goal being to help my employer win Superbowl championships), I couldn’t stop wondering what they were thinking. I became preoccupied with the organization’s acceptance of me. I knew they were counting on me to deliver a big return on their investment in me and, rather than humbling myself and making myself teachable, I tried to win their favor by showing them I’d “arrived.” I bought stuff. Lots of stuff. I was more concerned with what I drove to practice than I was about how I performed in practice. I turned to my newly acquired money (which was their investment in my future) to comfort me, rather than turning to my coaches and the front office to mentor me. Big mistake.
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Being an NFL rookie, your first responsibility is to acknowledge what you’re in that new city for: you’re there to compete at the highest level for your employer. Your first responsibility is to your new employer. Distractions from family, friends, new people pulling at you, charities, your representation and women will all tempt you to lose focus. The word “No” needs to become your new best friend. For me, that word is one of the most freeing words I say. I didn’t know about the word “No” when I was an NFL rookie. Not knowing about that word cost me hundreds of thousands of dollars, my integrity, my freedom, my job and ultimately almost cost me my life.