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China says it will lift ban on video game consoles

Didn't Sony already say they would start selling ps3 in China soon? I thought I read that awhile back.
Yeah, it's been speculation since Jan 2011 when Sony opened training and R&D in China.

Game consoles were banned in China since 2000 yet Sony planned expansion into China Jan 2011

Sony recently signed a letter of intent detailing plans to implement training and R&D facilities in Guangzhou province. The project is apparently "the first investment by SCEI in the mainland."

In addition to localization, Sony plans on developing games in the region. Facilitating homegrown content for local markets follows the standard set by Sony's other recent expansions into India and South America.
and in an article dated Nov 2012, Sony receives SAFETY approval to participate in the China market...one of multiple barriers they have to meet.

Originally Posted by http://www.joystiq.com/2012/11/04/ps3-passes-safety-certification-in-china-valid-to-2016/
Sony the PlayStation 3 received regulatory approval in China via the China Compulsory Certificate, which outlines safety requirements for participation in the Chinese market. Sony was granted the Certificate in July 2012 and it is valid through 2016.
And now China says it will lift ban on video game consoles

Marketing Game consoles in China applies to BOTH the PS3 and Xbox 360, it's a huge market that changes the end of life conditions for both. Sony has known this was going to happen since before Jan 2011. We have to look at rumors like the 32nm Oban PPU CPU package and Xbox 360/ARM with the above in mind.

I also find it interesting that Sony, Via Goto of PC watch, said in 2011 they were skipping the 32nm node for cell and we have a IBM Linkedin post with work on a 22nm Cell.

What is needed for selling to China: Cheap, Low Power and security. The last refresh for both the PS3 and Xbox 360 didn't include a refresh of CPU and GPU, they were minor cost reduction placeholders for a major refresh that is likely coming in 2014 which is designed in part for the China market.

I incorrectly assumed the last refresh was the one mentioned in the leaked Xbox powerpoint and Sony was doing the same to support low power IPTV. Currently both the Xbox 360 and PS3 use about 80 watts to stream IPTV while a Google TV box uses about 7 watts and a Sony network connected blu-ray player uses less than 20 watts.
 

jcm

Member
DS, 3DS and Wii, yes. Having lived in China, I must stress the unusual nature of the market there: The most important consideration is content; a hugely disproportionate amount of PS3/360 content will be blocked for violent content. Almost the entirety of the big AAA blockbusters on PS3/360 are rated M and will not be allowed.

Again, however, I suspect long term that none of the above will have especially strong success. They will be allowed to nibble at the edges of the market as the CCP sees fit, while Chinese firms learn and grow and take the bulk of the native market.

But the DS is out of production, and the 3DS, according to some in this thread, is already there. So if we're just talking about consoles, I have a hard time seeing a non-hd console that was effectively killed years ago gaining much traction. Does nintendo push the Wii in other developing markets?
 

Htown

STOP SHITTING ON MY MOTHER'S HEADSTONE
If I was Nintendo, I would use this opportunity to push the Wii Mini in China.

In fact, if I didn't know better I'd say that console was already designed with the Chinese market in mind, what with its lack of internet capabilities.
 

Opiate

Member
But the DS is out of production, and the 3DS, according to some in this thread, is already there. So if we're just talking about consoles, I have a hard time seeing a non-hd console that was effectively killed years ago gaining much traction. Does nintendo push the Wii in other developing markets?

Yes, it does.

Like the 3DS, I don't expect the HD consoles to gain much traction. It just isn't a strong market for what any of these companies are pushing. Nintendo at least won't have most of their top games censored, but giving them a slight edge doesn't actually mean any of them will do well.
 
Do you think Capcom should be able to sue over Mighty No 9?

Should be able to? Yeah, absolutely. However they'd likely lose in court because even though MN9 seems by all accounts to be blatantly derivative, it's different enough to seemingly steer clear of actual copyright infringement. Also given how poorly Capcom has treated the series, they would just encourage more hostility toward their brand by attacking an attempt by a competitor to modernize the formula. But do I think Capcom ought to have the ability to take Comcept to court over MN9? Sure.
 
Well, you can actually buy consoles in most of the cities in China and also online over www.taobao.com

Most of my Chinese friends have Microsoft consoles since they play together in Halo, NBA or NFL games. For portable consoles PSP (yes PSP and not Vita) is one of the most recurrent handhelds to be seen in the Metro but they are usually modded to play other media.

I'm not sure how this will play out but it will be interesting for all of us over here. (I have been living in Shanghai 3 years so far just in case)
 

Atomski

Member
Too late everyone is already addicted to mmos, mobas and free to play games over there.

Also for everyone saying Nintendo and PS4 need to push there.. Doesnt China still have a pretty big stigma against Japanese products?
 

t26

Member
Too late everyone is already addicted to mmos, mobas and free to play games over there.

Also for everyone saying Nintendo and PS4 need to push there.. Doesnt China still have a pretty big stigma against Japanese products?

Only if they feel like making a point. Otherwise most people don't care, especially the age group buying video games.
 

Dire

Member
"Black market" gives the wrong connotation about console availability in China. It's not like you're going to some dealer on the bad side of the town who'll get you the 'hook up'. They're widely available at various 'regular' shops, just about always pre-modded and loaded to capacity with games.

It's great news but I don't see anything coming from this.
 

sörine

Banned
If I was Nintendo, I would use this opportunity to push the Wii Mini in China.

In fact, if I didn't know better I'd say that console was already designed with the Chinese market in mind, what with its lack of internet capabilities.
Wii Mini won't work, iQue relies on digital delivery over physical due to the nature of the Chinese market. I think a new Wii with a 32GB flash drive and no disc drive would work best. They can release localized Wii games like Mario Galaxy, Twilight Princess, Mario Kart Wii, Wii Sports, etc, plus they can also release all the previous iQue Player games as Virtual Console titles. The console itself would be super cheap to produce too.
 
Exactly what part of the Chinese population can afford a PS4 or X1?

The same that can afford an iPhone, Samsung, HTC-One, Samsung Phones, TVs and such. So the "normal" working population in bigger cities.

I wonder what Gaben is doing about this.

Not that much. They could have pushed Steam a lot when they would have released DOTA2 on Steam for that. Instead it is released through some 3rd-Party.
 
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