Because Italian-Americans were struggling against religious and ethnic discrimination in the United States, many in the community saw celebrating the life and accomplishments of Christopher Columbus as a way for Italian Americans to be accepted by the mainstream. As historian Christopher J. Kauffman once wrote, "Italian Americans grounded legitimacy in a pluralistic society by focusing on the Genoese explorer as a central figure in their sense of peoplehood."
The first state to officially observe Columbus Day was Colorado in 1906. Instrumental in the creation of the holiday was Angelo Noce, an Italian immigrant who was the founder of Colorado's first Italian newspaper, La Stella.
In New York City, the annual Columbus Day parade is a celebration of Italian-American heritage.
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Noce and fellow Italian-American Siro Mangini dreamed of honoring Christopher Columbus and worked with Colorado's first Hispanic state Sen. Casimiro Barela, to sponsor a bill proposing a Columbus Day holiday. (Interestingly, Siro Mangini owned a tavern named after Columbus. As his daughter recalled, "He finally decided to call it Christopher Columbus Hall, thinking that he was [the] one Italian [that] Americans would not throw rocks at.") Within five years of Colorado's creating the holiday, 14 other states were also celebrating Columbus Day.