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[Red Chocobo]

Next gen games will be sponsored by The Diabetes Research Institute.

 

[epmode]

I'm going to frame that press release. I'd like to meet the guy that wrote it.

 

[Kiant]

Gamer fuel lol.

 

[TheJLC]

Hell yeah!

 

[Stormhammer]

It's only a matter of time before Taco Bell has a promotion for a Doritos Grillestreak burrito.

 

[Chû Totoro]

Can't help but think of this old Mega64 segment:
https://www.youtube.com/watch?v=Fppq5koNgM0

Future is now :'(

 

[li bur]

I would never understand why pepsi are so adamant to target gaming community with their mt dew and doritos brand.

 

[HariKari]

I would never understand why pepsi are so adamant to target gaming community with their mt dew and doritos brand.

It might have something to do with the demographics of both being roughly the same, no?

 

[Ambient80]

I would never understand why pepsi are so adamant to target gaming community with their mt dew and doritos brand.

Probably because it makes them skyscrapers full of money and costs very little every time they do it.

 

[Devil]

Mountain Dew and Doritos, the ultimate fuel for gamers, [...]

I feel offended before the first sentence was even finished. Well done.

 

[The Technomancer]

Same reason that McDonalds and Coca-Cola sponsor the olympics. Nobody is going to spend hard cash urging people to eat fresh fruit. It ain't sexy enough.

Because when I think sexy I think a McDonald's hamburger...

 

[op_ivy]

but halo 5!?

 

[TomShoe]

 

[NemesisPrime]

What the fuck ever happened to eating vegetables and fruit?

Hard to print codes on those.

 

[VibratingDonkey]

So "buy stuff from our marketing partners to unlock in-game ads"?
I hate all the people quoted.

"Thrilled iconic brands compelling, gamers just need to fuel-up and login"

Reading this stuff you can just feel your brain melt away. My sympathies to the people whose job it is to write up these things.

 

[Man-is-Obsolete]

geoffkeighley.jpg

Well that didn't take long. lol

This is kinda dumb, and that PR is a hilarious read. The whole thing reminds me of how suits would have approached gaming in the early 90's.

 

[SmokyDave]

Because when I think sexy I think a McDonald's hamburger...

A good marketing man can certainly help you along the way.

 

[industrian]

What the fuck ever happened to eating vegetables and fruit?

...

Because Mountain Dew's got electrolytes.

 

[Jawmuncher]

As gamers have come to expect year after year, Mountain Dew is bringing back tried and true gamer-favorite - Mtn Dew Game Fuel Citrus Cherry - and a bold new flavor – Mtn Dew Game Fuel Lemonade - for a limited time only. Both products will hit shelves in the U.S., beginning October 6.

YES great news!
I didn't get any Game Fuel last year. The Cherry has so much nostalgia for me that drinking it always bring back good memories. This is the best thing about COD every year.

 

[sixteen-bit]

Why aren't Dewritos a thing yet?

 

[The Technomancer]

A good marketing man can certainly help you along the way.

Sure, I'm just saying that no one wants toake fruit sexy, not that hamburgers are intrinsically more appealing

 

[NullPointer]

“We’re thrilled to bring together with Call of Duty such iconic brands as Mountain Dew and Doritos in a compelling and fun way that benefits both of our respective communities,” said Ashley Maidy, vice president of licensing and partnerships, Activision Publishing, Inc. “So, with the exclusive in-game gear waiting for DEW and Doritos consumers, gamers just need to fuel-up and login.”

“As in-game experiences evolve, the DEW and Doritos brands are constantly looking for ways to bring those cutting-edge ideas to life offline through unique promotions and exclusive opportunities for our fans,” said Greg Lyons, vice president of marketing, Mountain Dew. “As a brand with an endemic gaming heritage, we are excited to be able to offer this massive gaming community unique access to Call of Duty: Advanced Warfare’s next generation ‘Supply Drop’ platform.”

“The Dew and Doritos ‘Fuel Up for Battle’ promotion is a great example of PepsiCo’s strength in delivering an integrated food and beverage marketing campaign,” said Jeff Klein, vice president of marketing, Frito-Lay. “Our unique ability to bring consumers exclusive experiences through our long-standing legacy of partnerships and programs around blockbuster video games, demonstrates why we are Better Together.”

What a frothing stew of meaningless words and insincere sentiment.

 

[Josh7289]

oh god can you imagine future wars being sponsored by corporations like this oh god cod what have you done

 

[The Jackdog]

This is obnoxious. Its not like Ps4 is actually called Playstation 4, the slightly better hardware game console from Sony. MS needs to get off their high horse about that "official name" imo...

On actual topic athand before I lose my mind about shinanigans, I am legitimately excited to try that lemonade.. I love me some lemonade..

Do you have no understanding of press releases?

Thats how everyone does it.

 

[N.Domixis]

Will this ever stop or is this how Microsoft asks companies to say Xbox One??

Sounds so arrogant.

 

[strafer]

You can't sink lower than this.

 

[SeanTSC]

You can't sink lower than this.

I'm sure someone will someone manage it.

 

[Varth]

 

[Live Free or Die]

Why is this upsetting?

 

[Coolwhip]

I guess the stereotype is true.

 

[Landford]

In a funny world, There will be a Jimquisition Episode about this.

 

[thoseAREmySHOES]

Buy some drinks or chips and get some free in-game DLC and/or some double-XP. What's the problem with this?

Virtually nothing. If this was Coke and Pringles doing the promotion the thread wouldn't have made it past 100 replies. I love you, GAF, but sometimes...

 

[boeso]

Get me to fucking Mars.

 

[lazygecko]

I love reading press releases. They're like their own little separate language. I wonder if there's some online generator somewhere that just creates random press releases. Really. I'd be.... thrilled to know.

 

[GunslingerVit]

Virtually nothing. If this was Coke and Pringles doing the promotion the thread wouldn't have made it past 100 replies. I love you, GAF, but sometimes...

It's not about Doritos or Mtn Dew in general. It's more about the cheesy wording, i.e. using 'gamer fuel', to market trash food in a way as if it certainly belongs to and is associated with a hobby that is so diverse and is also completely unrelated to food or beverages.

 

[Cheech]

Why do you care so much that the items in question aren't healthy?

I don't think that any reasonable adult American gamer actually buys into this shit. It's pretty silly to label it as "this is so American and dude bro," imo. It's probably mostly targeted at kids, which is pretty sick in its own right. Yay let's pump our children full of the poison that is HFCS!

Sean nails it. This is as reprehensible as marketing cigarettes to children.

I'm not some alarmist health crazy person, but I have children and it is stunning how many of their peers are fat. And not just overweight, but FAT, and it is ridiculous. Those kids are going to have all kinds of health issues down the road if their parents don't wake up and stop feeding them this shit.

 

[J-Roderton]

It's just a promotion. Companies do it all the time. Oh the outrage.

 

[BigTnaples]

Sad to say I helped this along.



Me and my friends NEVER buy Doritos, or even chips. But when Halo 4 came out, I must of bought 30 bags of fucking Doritos for that DoubleXP.

 

[Spades]

It's just a promotion. Companies do it all the time. Oh the outrage.

This. A million times this.

Promotions are used to get fans of one thing to try something else. I'd be happy to buy a couple of bags of chips or a couple of bottles of soda if it meant getting some sort of reward for a game I enjoy playing.

It's called cross-promotion, guys. There is nothing evil about it.

 

[Vooduu]

I drank Mountain Dew once. It was disgusting. And it gave me a horrible rash the next day. I cannot fathom how some people can drink that stuff. At all.

 

[WARP10CK]

i guess COD and doritos and mountain dew are all synonymous with each other?

Can you imagine private military corporations that depends on ads to make a living ?
No.... well neither did I but sledgehammer games sure did, jeez how involved is Geoff Keighley with this game anyway.

 

[hunnies28]

I want a Dorito Chip as in game character. With its own single player campaign.

 

[Syntsui]

What is the problem with this? Gamers in general eat junk food, junk food brand try to appeal to gamers. Seems logical.

 

[Ramirez]

The only thing more obnoxious than the press release is the outrage over fucking nothing. Don't like it? Don't participate.

 

[Eggbok]

 

[OléGunner]

That PR statement is probably the most hilarious thing I'll read on Gaf all day

 

[Love Deterrence]

Call of Duty: Peace Walker

 

[doomquake]

He he "advanced warfare doritos"

 

[Cynn]

I just noticed that Doritos has a semi-bad ass logo now.

 

[GifGafIsTheBestGaf]

lmao~!@!

i need to find some mountain dew in my country and buy some doritos