I kid, it's a nice board. How does it compare to the cowboys stadium screen?
In size? It really doesn't. That thing is HUGE.
This one, though the overall structure is the biggest in the Big 12 (because it incorporates the permanent advertising spaces on the sides and a massive 250,000 watt speaker array within) the actual main screen will "just" be the third-largest in the Big 12.
The screen does have the capability of being much brighter than the one at JerryWorld though. As you can see in the video, even in the noon-day summer sun, with no clouds at all, the image and colors are quite clear. It's the latest tech, so naturally, it's said it will be the brightest and clearest display in the Big 12, with the best color rendition capability. That's all just having the newest tech though. Baylor will be putting a big screen in their new stadium under construction that I'm sure will surpass ours when it is built. I guess, in that way, it pays to have waited SO FREAKING LONG to get a proper video system installed. Our old board was a joke.
Initially, of course they wanted it to be the biggest screen, but the consultant they used convinced them to go with the size they chose (it really is big enough) and spend far more of the budget on the "ribbon boards" (not yet installed) interconnected to i than they had planned. Using these ribbon boards is the new hotness, I guess. It is said to be more "interactive-feeling," (I know how silly this sounds) because rather than having one focal point (the giant screen) the ribbon boards actually go beyond the screen, into the seating decks, and using the software/video editing suite they can flow graphics across all the screens, spanning the whole system. Things can move from the ribbon boards into and out of the main screen, and back again, like it's all one screen tied together.
We'll see how they utilize it. I've seen what they are talking about. They do pretty cool stuff with these systems, but it's mostly in basketball arenas where they've been totally integrated into the system from day one. In most football stadiums that are doing this kind of thing, the ribbon boards are a retrofit, and not nearly as integrated as this will be. I'm told the new "saddlebag" seating deck expansions they did a couple years ago to round off that end of the field as well as the smaller seating expansion they are doing in conjunction with the arcade/colonnade that is finishing the work of enclosing that end of the stadium actually considered the future ribbon boards as part of that design as well. I guess that's another "bonus" for having taken so long to plan and do the project.
But that's the Texas Tech way, and has been for a long time. Every project takes a
lot longer than it might at other universities with as much available land and money, because our charter has really,
really strict planning and budgeting rules designed to keep the campus beautiful. For example, just because they built this video board, they were obligated to find approx. $250,000 of
additional funding for public art and landscaping elsewhere on campus. Every building project (athletic/academic/administrative/housing/parking/whatever) on campus has this 2% "art and beauty tax" tacked on. The rules are good though, because it keeps administrators from seeing all the land and money available and just going on a building binge, throwing up a bunch of shitty-looking, poorly-planned buildings so they can put their names and their buddies' names on them, which would be a real temptation at a relatively young, land-rich school like Tech.
Another big part of the delay on this project was apparently the fact that they had to totally upgrade the A/V studios (which are actually down the road at the basketball arena) because all the audio/video feeding the screen is done there.
The coolest thing about the board though is something you can't see. It has two professional pyrotechnics decks built in, on either side of the central "Double-T" for digitally-detonated/choreographed pyro displays when the team scores, and for a big fireworks display at the end of games when Tech wins. Should be fun for those night games at the Jones.