It's the same way with Baylor in basketball and other sports. Zero history of winning, then all of a sudden they're pulling in top 10 guys every year. Fishy.
In my honest opinion, I can't think of a single reason a stud WR would pick Ole Miss over Oklahoma State... but that's just me. We have the facilities, a passing-heavy offense, more recent success, a stable coaching staff, a chance of competing for conference titles every season, and a great history of producing WR talent (the Woods brothers, Dez, Blackmon, Stewart, etc.).
But then again, HOTTY TODDY!!!