Funny, I got Pax in print and it was so shittily printed that I've come to the conclusion that, actually, it's digital comics that deserve to be full price and print comics aren't worth the cover price. Shit paper, coloring that's about as solid as toilet paper, a deteriorating physical medium; it's just not even close to worth it. Digital comics are pure expressions of the medium. Print comics are compromised in every aspect of production. I'm not sure how anyone does it anymore, honestly.
I feel bad. I love comic book stores, but the product has really let them down.