I wouldn't say Marvel will be playing catch up because they have different issues, but I expect them to make big changes in 2017 like we're already starting to see with the X-line.
The problems aren't stories or characters though (which is what they're overhauling), they need a giant shift in their creators and consistency.
Bendis and Waid are the only big name writers they have left (outside of Coates, who happens to be a massive X-Men fan, HELLO MARVEL) and Champions is a dud and Bendis just killed the Marvel Universe with a CWII that everybody hates.
You can't just shift down the ladder of creators and expect everything to only do 20% less if you can't get a 20% bigger name. People are just going to leave.
It's like, big creators are presidential nominees, and the other creators are down ticket. The big creators set the tone of the entire line and the entire universe. They make it a place a reader decides whether or not they want to invest their time and attention and their money in. And if those big names are a success at garnering interest (Johns being showrunner for DC Comics), you get pickups on downballot comics. But if the presidents are churning out unpopular stuff, no one has any interest in downticket comics, even if the nominees might have solid ideas (but shitty campaign posters).