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[GK86]

Link.

Dallas Cowboys owner/general manager Jerry Jones wanted a corporate sponsor with cache before he agreed to alter the name of Cowboys Stadium

He’s found it in AT&T. And Jerry World is now officially known as AT&T Stadium.

The club and AT&T have reached a multi-million dollar naming-rights agreement. This culminates the long dance between the Cowboys and AT&T over how to meld their brands. The name change, effective immediately, will be reflected in substantial signage updates throughout the upcoming football season, prominently featuring AT&T, both inside and outside of the stadium.

Jones declined to discuss the terms of the deal (years and dollars) at the press conference. He acknowledged the deal "is not the most in dollars that there has been for naming rights."

ESPN's Darren Rovell reports the deal is worth an average of $17-19 million per year.

Arlington mayor Robert Cluck says the city will get 5 percent of revenue from the naming-rights deal to help pay off the city's debt.

Jones added that Legends Drive near the stadium will become AT&T Blvd. or AT&T Drive. Jones also said he wants “this building to be more familiar than the White House.”

AT&T global marketing officer Cathy Coughlin said her company will continue to invest in improvements to wireless technology at the stadium. Recently, AT&T has doubled the capacity of its 4G LTE network inside the stadium, in the plazas and in parking lots.

Coughlin said, by the start of the regular season, AT&T will nearly double the capacity of the Wi-Fi network inside the stadium and give visitors an enhanced mobile experience.

Other than AT&T, the Cowboys have sponsorship agreements with several corporations for the space inside Cowboys Stadium. But when the stadium opened, the climate was not conducive to striking a significant deal for naming rights.

Major corporations and institutions around the country were hemorrhaging money. It was next to impossible to sell boards or share holders on the idea that shelling out a lot of money to name a stadium was a good investment.

The economy has steadily improved since those days to help rekindle the initial dialogue between the Cowboys and AT&T.

Besides Cowboys’ games, AT&T Stadium has already lined up to host a series of major events in the near future, including:
-- 2014 AT&T Cotton Bowl Classic
-- 2014 and 2015 Cowboys Classic Kickoff games
-- 2014 NCAA Men’s Final Four
-- 2015 first-ever College Football Playoff National Championship Game

 

[XiaNaphryz]

So now there's two professional stadiums with AT&T in the name?

 

[kirblar]

They wanted to find someone with even less receptions than them.

 

[Shagwell]

They wanted to find someone with even less receptions than them.

Heh

 

[Mac the KNife]

They wanted to find someone with even less receptions than them.

Bravo.

 

[HarryDemeanor]

Should've just officially named it Jerry World.

 

[Deadly Cyclone]

As a Cowboys fan I

 

[Draft]

They wanted to find someone with even less receptions than them.

Hah!

 

[____]

So now there's two professional stadiums with AT&T in the name?

AmericanAirlines Arena (Miami) and American Airlines Center (Texas?) also do this, but I'm not sure if there are any others.

 

[UpperCaseN]

They wanted to find someone with even less receptions than them.

9/10

 

[SmithnCo]

They wanted to find someone with even less receptions than them.

Haha, holy crap.

 

[GK86]

They wanted to find someone with even less receptions than them.

Ice cold.

 

[MIMIC]

They wanted to find someone with even less receptions than them.

HEYOOOOOOOOOO

 

[Brannon]

Well at least Wrigley Field is still called Wrigley Field.

 

[Link]

I have no problem with this.

So now there's two professional stadiums with AT&T in the name?

There's also the American Airlines Arena (Heat) and American Airlines Center (Mavericks), and that's within the same sport. It's no big deal.

EDIT - Damn you, ____!

 

[cashman]

So now there's two professional stadiums with AT&T in the name?

I don't really view NBA as a legit professional sports organization either, but the spurs home stadium is the AT&T arena.

 

[TheAbsolution]

They wanted to find someone with even less receptions than them.

Should've been first post. I mean ice cold!

 

[Lebron]

They wanted to find someone with even less receptions than them.

Dat Fire

 

[chickdigger802]

at&t hq is in dallas, surprised it hasn't happened earlier.

 

[Heysoos]

Dat poor receptions.

 

[Zoe]

 

[Suite Pee]

I can't stand shit like this. I miss County Stadium, but we still have Lambeau.

 

[brianjones]

 

[KingGondo]

Dat Fire

Kalimaaaa...

KALIMAAAAAAAAAAAAA!

 

[Kaladin]

They wanted to find someone with even less receptions than them.

/thread

 

[LyleLanley]

ESPN's Darren Rovell reports the deal is worth an average of $17-19 million per year.

That seems really cheap.

 

[Meier]

I'm a bit surprised they didn't get more to be honest. I guess in part because a lot of people will still just call it Cowboys Stadium most likely.

 

[Squirrel Killer]

As a Cowboys fan I

As a Cowboys fan and a vigorous mocker of teams that plaster their field and or uniforms with sponsors... :|

 

[arab]

They wanted to find someone with even less receptions than them.

ETHER

 

[Savitar]

I hate companies being the name of a stadium.

 

[krae_man]

You missed WrestleMania 31 in the upcoming events list

Spoiler

It's not announced yet, but GUARANTEED to happen. WWE's been itching to break their WrestleMania III attendance record for about 5 years now

 

[Kurita]

They wanted to find someone with even less receptions than them.

 

[Kano on the Phone]

I'm a bit surprised they didn't get more to be honest. I guess in part because a lot of people will still just call it Cowboys Stadium most likely.

That's really not too bad. Levi's is paying about 11 million per year for their stadium naming rights and an actual football team plays in that one.

 

[krae_man]

That seems really cheap.

Looks like it's about 5m less per year then what Farmers insurance is paying for Farmers Field.

 

[FairyD]

Rogers field is proud.

 

[Tangeroo]

They wanted to find someone with even less receptions than them.

 

[Brinbe]

Two awful entities that deserve each other