Several years ago Triple H also had an interview where he talked about how a lot of the guys 'don't want it.' And he said Sheamus was one that did. Which is funny two-fold, and it's especially funny coming from Triple H.
I mean look at a guy like Diesel. I'm gonna throw my boy under the bus for this one, but he's not a mark for himself, so he knows it's true. Diesel got pushed because he had an amazing look. He even said he was having a no-nothing match and Luger just came up to him and said 'they're putting the belt on you. they were ejaculating all over themselves about you in gorilla.' Now, 'the look' is something that gets unfair shit from the internet because in a company like the WWE it's a very important thing to have. Just because your built like Warlord isn't enough. Just because you wrestle like Bret Hart isn't enough. You need something that can be marketed because you're not actually competing for anything other than the office's approval. You need to look the best on the cereal box. But the point is, Diesel never 'went for the brass ring' he was handed it. Like so many others. What he did with it could be debated as good or bad depending on how you feel, but he was GIVEN the opportunity. He did not take it.
Now on the other end of the spectrum, you have Bret Hart. Bret Hart is someone who grabbed the brass ring. Bret is someone who got over by being something WWF really didn't have at the time. I'd say he even outworked guys like Perfect and it made fans dig this new guy with the bright colors and the wrestling moves. They wanted Bret to be a cowboy, and he said 'fuck it, I'm not being Cowboy Bret Hart.' That would be going for the brass ring. Would Bret have had the chances he had if Hulk was still there? Probably not as Hulk didn't like Bret. So it can still be disqualified even for an extreme case like Bret Hart.
And it's only gotten worse. WWE is so in-house now that everything is done at the top level. Do we really think Bryan would still be main eventing if he hadn't gotten injured? That Roman wouldn't have made it reign in that bitch regardless of reactions?
But I do wonder how many guys really don't even make the attempt. Maybe they see it as futile and worthless, but isn't that how Miz got his push? By constantly badgering for his chance? By coming up with idea after idea like a Shawn or a Bret did? He got married and probably doesn't care as much anymore about a push. But you look at a guy like Cesaro and say 'what the fuck do you have to lose? What are they gonna do if they don't like you pushing for a storyline, bury you? Like they haven't already?' It takes all kinds, but there will always be the chosen one (slapnut) and sometimes you're lucky like Bret and can get a shot when the chosen one is gone, but you still have to make that push for a spot. And part of it can be the way WWE develops talent now that I don't know if they realize it or not, but those new talents? They're not gonna push for that spot because that's not how WWE acts like it does it now. It talks in interviews one way, but it's very obvious that their mentality is 'we push who we want to push.' It'd take some convincing to change that mentality, but I just don't see any of the young guys even trying.
Now go ahead and post Zack Ryder and act like he could have ever been anything more than a comedy mid carder/curtain jerker.