I think the WWE have this standard these days that basically says 'If you can't get over with whatever crazy crap we give you, you suck.' Bryan sort of managed that, even though at times I think the crap they were giving him was meant to bury him.
Edge, naturally, was more than capable of getting any storyline over no matter how terrible, by throwing himself into it.
And I think it sort of makes them feel like they *do* know best. Because no one was predicting Edge and Vickie would ever be anything good, but Edge gave it a go and made it work.
But I think that says more about Edge (and eventually Vickie) than any hidden greatness of the storyline. Cesaro was getting over. They threw him a curveball and he dropped it, so they think he's not got 'it'. Even though what he was doing was working. He's great in the ring... not just technically, but in terms of reactions and story telling and all that stuff. He works the crowd really well as a heel too... but they don't ever let him win and they almost never let him speak.
He cut a good promo on the app on RAW this week. He's pretty good on the JBL/Cole thing from what people tell me (I do not need more of those two in my life). I've always thought he was good on Countdown. You can tell he loves the WWE and is still enthusiastic about it.
Remember that great Ben Wah promo that got him over? I sure as shit don't.
Heyman would always highlight people's strengths, and he knew you didn't need to be good at everything to get over. He certainly didn't change things for no real reason.
Hell, just the other week Cesaro got a huge pop when people thought he was joining team Cena.
Give the guy some wins. Give him some mic time. I think even as a heel he could start getting people back on board. Who doesn't honestly want to see the guy at or near the top of the card, given what he can do in long important matches?
